Broadcast primetime live + same-day ratings for Thursday, August 1, 2019

Note: NBC’s live NFL broadcast will likely result in greater adjustments in the finals than usual for the network.

The numbers for Thursday:

Time Show Adults 18-49 rating/share Viewers (millions)
8 p.m. NFL Football (NBC) (8-11 p.m.) – S 1.4/8 4.99
MasterChef (FOX) 0.8/5 3.32
Holey Moley (ABC) 0.7/4 3.24
Love Island (CBS) 0.5/3 2.41
iZombie (The CW) – F 0.2/1 0.80
9 p.m. Big Brother (CBS) 1.0/5 3.78
Spin the Wheel (FOX) 0.5/3 2.44
Family Food Fight (ABC) 0.4/2 1.85
The Outpost (The CW) 0.2/1 0.65
10 p.m. Elementary (CBS) 0.3/2 2.42
Reef Break (ABC) 0.3/2 1.99

 

The annual NFL Hall of Fame Game carried NBC to an easy primetime ratings victory Thursday night.

The network’s broadcast of the game between the Atlanta Falcons and the Denver Broncos led the night with a 1.4 average rating among adults 18-49 and 4.99 million viewers. While those numbers are enough to give the NFL preseason opener the Thursday primetime win this week, they are down quite a bit from the 1.8 rating and 6.67 million viewers that last year’s opener scored.

Elsewhere, the rest of the night’s usual primetime shows held fairly steady week-to-week, despite the added competition provided by the NFL game.

ABC’s “Holey Moley” actually managed to tick up from the 0.6 it scored a week ago to a 0.7 this time around. “Family Food Fight” (0.4) and “Reef Break” (0.3) rounded out the night for the network, and stayed even with their last episodes.

On CBS, “Love Island” (0.5), “Big Brother” (1.0), and “Elementary” (0.3) all matched their ratings from last Thursday. The series finale of the CW’s “iZombie” (0.2) held steady week-to-week as well, and hit a season high for the show in total viewers, with 801,000 tuning in. Meanwhile, “The Outpost” rose from its previous 0.1 to a 0.2.

Similarly, FOX’s “MasterChef” grabbed a 0.8 rating at 8 p.m., up one-tenth from its last Thursday outing, and “Spin the Wheel” stayed even with another 0.5.

Network averages:

NBC FOX CBS ABC CW
Adults 18-49 rating/share 1.4/8 0.7/4 0.6/3 0.5/3 0.2/1
Total Viewers (millions) 4.99 2.88 2.87 2.36 0.73

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Late Show with Stephen Colbert”: 0.3/2, 1.9/6

“Jimmy Kimmel Live”: 0.3/2, 1.5/5

“The Tonight Show Starring Jimmy Fallon”: Delayed by an NFL overrun.

12:35 a.m.

“Nightline”: 0.3/2, 1.0/4

“The Late Late Show with James Corden”: 0.1/1, 0.8/3

“Late Night with Seth Meyers”: Delayed by an NFL overrun.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

Alex Welch has been writing for TV by the Numbers since January 2016. In his off time he enjoys rewatching old episodes of Game of Thrones and unironically singing along to ABBA. Every now and then, he even does them at the same time. He lives in Los Angeles.

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