Broadcast primetime live + same-day ratings for Thursday, Aug. 3, 2017
Note: NBC’s live NFL coverage could result in greater adjustments than usual for the network in the final ratings.
The numbers for Thursday:
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|8 p.m.||NFL Preseason Football (NBC) (8-11 p.m.)||2.3/11||7.79|
|The Big Bang Theory (CBS) – R||1.0/4||6.20|
|Beat Shazam (FOX)||0.8/3||2.67|
|Boy Band (ABC)||0.5/2||2.38|
|Penn & Teller: Fool Us (The CW)||0.4/2||1.64|
|8:30 p.m.||Kevin Can Wait (CBS) – R||0.9/4||4.68|
|9 p.m.||Big Brother (CBS)||1.9/8||6.27|
|Battle of the Network Stars (ABC)||0.6/3||2.49|
|Love Connection (FOX)||0.6/3||2.24|
|Whose Line Is It Anyway? (The CW)||0.4/2||1.33|
|9:30 p.m.||Whose Line Is It Anyway? (The CW) – R||0.4/2||1.24|
|10 p.m.||The Gong Show (ABC)||0.6/3||2.31|
The first game of the NFL preseason schedule carried NBC to a ratings win Thursday night, but the other networks held up well opposite the return of football.
NBC’s coverage of the Cowboys-Cardinals game drew a 2.3 rating in adults 18-49, pending updates. Its 5.4 household rating in the metered markets is the best for a weeknight preseason game in six years.
“Big Brother” (1.9) was the top-rated non-football show of the evening, matching last week’s rating. “Beat Shazam” (0.8) and “Love Connection” (0.6) were steady for FOX, as were all of ABC’s shows and “Penn & Teller: Fool Us” on The CW. “Whose Line Is It Anyway?” (0.4) was above its summer average of 0.3.
CBS’ “Zoo” (0.5) is down a tenth of a point from last week’s fast nationals and even with its final rating.
|Adults 18-49 rating/share||2.3/11||1.1/5||0.7/3||0.6/3||0.4/2|
|Total Viewers (millions)||7.79||4.80||2.46||2.39||1.46|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.