Broadcast primetime live + same-day ratings for Thursday, August 2, 2018

Note: NBC’s live NFL coverage could result in greater adjustments than usual for the network in the final ratings.

The numbers for Thursday:

Time Show Adults 18-49 rating/share Viewers (millions)
8 p.m. NFL Preseason: Chicago vs Baltimore (NBC) (8-11 p.m.) 1.8/7 6.50
The Big Bang Theory (CBS) – R 1.0/5 5.94
The Four: Battle for Stardom (FOX) (8-10 p.m.) – F 1.0/5 3.37
The Gong Show (ABC) 0.5/2 3.02
Supernatural (The CW) – R 0.2/1 0.69
8:30 p.m. Young Sheldon (CBS) – R 0.9/5 5.70
9 p.m. Big Brother (CBS) 1.4/6 5.51
Match Game (ABC) – R 0.5/2 2.60
Black Lightning (The CW) – R 0.1/1 0.49
10 p.m. SWAT (CBS) – R 0.5/2 3.08
Take Two (ABC) 0.4/2 2.55


Most of Thursday night’s primetime shows held up well against the first game of this year’s NFL preseason.

Predictably, NBC dominated the night with its broadcast of the Chicago Bears vs Baltimore Ravens preseason game, which scored a 1.8 rating in adults 18-49, pending updates. While this was still the highest-rated and most-watched broadcast of the night, it was down from the 2.2 that last year’s first preseason game had scored on the network.

CBS’ “Big Brother” came in second for the night, but was down a tenth from its previous 1.5 to a 1.4. “The Gong Show” held steady with another 0.5 on ABC, though, as did “Take Two” (0.4), while “Match Game” (0.5) aired an encore episode.

“The Four: Battle for Stardom” closed out its second-season in a big way on FOX, hitting a season high 1.1 rating in adults 18-49 with 3.37 million viewers. So even though NBC came out on top amongst the Big 4 networks in the demographic and total viewers races, the solid performance from “The Four” helped FOX tie with CBS in adults 18-49 for the night.

Network averages:

Adults 18-49 rating/share 1.8/7 1.0/5 1.0/5 0.5/2 0.2/1
Total Viewers (millions) 6.50 5.06 3.37 2.72 0.59



Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

Alex Welch has been writing for TV by the Numbers since January 2016. In his off time he enjoys rewatching old episodes of Game of Thrones and unironically singing along to ABBA. Every now and then, he even does them at the same time. He lives in Los Angeles.

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