Broadcast primetime live + same-day ratings for Thursday, August 23, 2018

Note: FOX’s live NFL coverage could result in greater adjustments than usual for the network in the final ratings.

The numbers for Thursday:

Time Show Adults 18-49 rating/share Viewers (millions)
8 p.m. NFL Preseason (FOX) (8-11 p.m.) 1.7/9 6.08
The Big Bang Theory (CBS) – R 1.0/5 5.84
Ellen’s Game of Games (NBC) – R 0.7/3 3.38
The Gong Show (ABC) 0.5/2 2.88
Supernatural (The CW) – R 0.2/1 0.94
8:30 p.m. Mom (CBS) – R 0.9/5 4.90
9 p.m. Big Brother (CBS) 1.6/8 5.55
The Story of the Royals (9-11 p.m.) 0.5/2 4.21
Trial & Error (NBC) 0.4/2 2.01
The Originals (The CW) – R 0.1/1 0.51
9:30 p.m. Trial & Error (NBC) – F 0.4/2 1.67
10 p.m. SWAT (CBS) – R 0.6/3 2.99
Law & Order: SVU (NBC) – R 0.4/2 2.24

 

Pending updates, FOX’s live NFL Preseason coverage looks to have unsurprisingly won the Thursday night primetime ratings this week, in both the adults 18-49 and total viewers measures. The network’s broadcast of the Philadelphia Eagles vs Cleveland Browns game scored a 1.7 average rating across its 3-hour run time, with 6.08 million viewers.

However, most of the night’s other primetime shows held up well against the NFL preseason game. CBS’ “Big Brother” just barely came in second in the demo with a 1.6, down a tenth from the 1.7 it had scored last Thursday. Meanwhile, the season finale episodes of NBC’s “Trial & Error” both posted 0.4s, in line with its season average.

On ABC, “The Gong Show” returned from a 2-week break with a 0.5, up a tenth from its previous episode. “The Story of the Royals” grabbed a 0.5 as well, down a tenth from the 0.6 its premiere had averaged the Wednesday night before.

With its preseason coverage, FOX won the night versus the other networks with its 1.7 overall 18-49 average and 6.08 million viewers. It placed seven-tenths higher than CBS’ 1.0, while ABC and NBC tied for third with 0.5s.

Network averages:

FOX CBS ABC NBC CW
Adults 18-49 rating/share 1.7/9 1.0/5 0.5/2 0.5/2 0.2/1
Total Viewers (millions) 6.08 4.82 3.79 2.32 0.73

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” – R: 0.4/3, 1.4/4

“Jimmy Kimmel Live” – R: 0.4/2, 1.6/5

“The Late Show with Stephen Colbert” – R: 0.3/2, 1.9/6

12:35 a.m.

“Late Night with Seth Meyers” – R: 0.3/2, 0.8/3

“Nightline”: 0.2/2, 1.0/4

“The Late Late Show with James Corden” – R: 0.2/2, 1.0/4

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

Alex Welch has been writing for TV by the Numbers since January 2016. In his off time he enjoys, rewatching old episodes of Game of Thrones and unironically singing along to ABBA. Every now and then, he even does them at the same time. He lives in Los Angeles.

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