Masked Scheduler's Ratings Smackdown

Some odds and ends:
Masked Wife and I finished "The Marvelous Mrs. Maisel" last night, and although it will not make the Masked 10 cut, it turned out to be quite a joy and I have upped my lukewarm endorsement to enthusiastic. The friendship that develops between Rachel Brosnahan and Alex Borstein, and the passion with which both peruse their dreams, makes this all something special.
This again for me raises the question of when should a show be reviewed and the disadvantage the broadcast shows are at in the way episodes are released. Every series evolves at its own pace, and streaming services give a reviewer (and even the viewer) a chance to base judgement on more than one episode. There are probably several network series that may have grown an audience had there been more than the pilot with which to evaluate the show.
On the other hand, I have to believe streaming services that drop all the episodes at once are missing out on keeping a show in the public discourse. I think we have yet to find the right mix.
On a somewhat related note, New York Times Television writer Margaret Lyons, who goes by @margeincharge on Twitter, asked "Did you get show-divorced from any shows in 2017?" on her Twitter feed yesterday. I recommend you go to her feed and find the thread, because it was both funny and informative, and Marge and I are now even for her endorsing a series of articles on setting a schedule that I did on my blog, Revenge of the Masked Scheduler.
Finally, I can only imagine how NBC felt for about a half hour yesterday when White House Press Secretary Sarah Sanders suggested that the U.S. may pull its athletes from the upcoming Winter Olympics in response to Russia being disqualified due to doping. Fortunately for NBC, the statement was corrected, but that had to be a scary couple of minutes. Something tells me this might come up again.
Enjoy the weekend. You can reach me at and follow on Twitter @maskedscheduler.

Broadcast primetime live + same-day ratings for Thursday, Dec. 7, 2017

Note: NBC’s live NFL broadcast may result in greater adjustments than usual for the network.

The numbers for Thursday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. The Big Bang Theory (CBS) 2.8/11 14.25
Football Night in America (NBC) 1.9/8 7.60
Shrek the Halls (ABC) – S 1.0/4 4.48
Gotham (FOX) 0.8/3 2.56
Supernatural (The CW) 0.5/2 1.74
8:30 p.m. Thursday Night Football (NBC) (8:30-11 p.m.) 2.9/11 10.49
Young Sheldon (CBS) 2.2/8 12.46
Toy Story that Time Forgot (ABC) – S 0.9/4 3.63
9 p.m. Mom (CBS) 1.4/5 8.82
The Orville (FOX) – F 0.9/4 3.54
The Great American Baking Show (ABC) (9-11 p.m.) – P 0.8/3 3.85
Arrow (The CW) 0.4/2 1.33
9:30 p.m. Life in Pieces (CBS) 1.1/4 6.48
10 p.m. SWAT (CBS) 0.9/4 6.20


After hitting a series low among adults 18-49 last week, “The Big Bang Theory” bounced back some Thursday night. “Arrow,” on the other hand, took a big hit after its crossover bump a week ago.

“The Big Bang Theory” scored a 2.8 rating in the 18-49 demographic, up 0.3 vs. last week. “Young Sheldon” rose a tenth of a point to 2.2 for CBS. “Mom” and “Life in Pieces” were steady, and “SWAT” fell a tenth to 0.9.

“Arrow” posted a 0.4 for The CW, down half a point from its crossover episode last week and a tenth below its season average. “Supernatural” (0.5) was even with last week’s fast nationals (it adjusted up in the finals).

The season finale of “The Orville” drew a 0.9 for FOX, even with last week. “Gotham” was also steady at 0.8. “The Great American Baking Show” premiered to a 0.8 on ABC, down from 1.0 for its debut in 2016.

Network averages:

Adults 18-49 rating/share 2.7/10 1.6/6 0.9/4 0.8/3 0.5/2
Total Viewers (millions) 10.01 9.07 3.92 3.05 1.54


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” (delayed by NFL overrun): 0.9, 2.2

“The Late Show with Stephen Colbert”: 0.6/3, 3.1/8

“Jimmy Kimmel Live”: 0.6/3, 1.9/5

12:35 a.m.

“Late Night with Seth Meyers” (delayed): 0.6, 1.4

“Nightline”: 0.4/3, 1.3/4

“The Late Late Show with James Corden”: 0.3/2, 1.3/5


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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