Masked Scheduler's Ratings Smackdown

Nice to see "Masterchef Junior" return to a solid number The "Masterchef" franchises are classier, less vulgar properties than "Hell's Kitchen."
Neither "Powerless" nor "Training Day" did much to help themselves last night.
I'm pretty sure "Riverdale" will get a pickup.
I was planning on telling you a story about the marketing of "Fringe" but I will table it for next week because I want to give you my take on the news that NBC may be in talks to bring "American Idol" to the network.
When this news popped up on my Twitter feed I immediately saw the logic in it. I also knew the kneejerk reaction of several media pundits would be to dismiss this as another example of the creative bankruptcy of the networks. Regarding this my Twitter buddy Linda Holmes nailed it when she said, "Nobody who's pondering rebooting 'American Idol' cares if you think it’s particularly adventurous of them."
Here is why I think it’s a good idea:
This is a business of failure, and the job of a smart broadcaster is to reduce the cost of failure and invest in success. That’s what guided me throughout my career.
I am going to assume that "American Idol" would offer "The Voice" relief by probably reducing it to a once-a-year event. At FOX, when we were blessed with "AI" we quickly made the decision to limit the show to once a year. "The Voice" has been a twice-a-year show and, as is inevitable, it is showing signs of erosion. If NBC wanted to reduce it to once a year, what better way to do it than to fill that void with a pre-sold singing competition.
I will make the assumption that the difference between the ratings for "AI" (in "The Voice" timeslot) and "The Voice" will be negligible and could add some years to "The Voice's" run.
"Idol" is pre-sold and will require less marketing, but NBC will make the commitment. It's also pre-sold to advertisers. This also gives NBC the stranglehold on the singing competition business if you include "America's Got Talent" in the mix.
Of course this will only make sense if NBC and Fremantle can make a deal that is beneficial to both. Also, having been at FOX for virtually the entire "Idol" run, I can tell you there needs to be a serious discussion of how the show will be structured because things spun out of control over the final seasons.
The irony of all this is that "The X Factor" was scheduled to come on FOX BEFORE "The Voice" premiered on NBC. Had all gone according to plan I might not be writing this column. But that's a story for another day.
Consumed some culture last night so reduced viewing schedule of:
- "NXT" (WWE Network)
- "The Goldbergs" (ABC, L+1)

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Questions? Masked.scheduler@gmail.com
Lots of good stuff this Sunday including the returns of "The Walking Dead" and "Girls"!!!

Broadcast primetime live + same-day ratings for Thursday, Feb. 9, 2017

The numbers for Thursday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Big Bang Theory (CBS) 3.0/12 14.18
Grey’s Anatomy (ABC) 2.1/8 8.43
Masterchef Junior (FOX) – P 1.3/5 4.21
Superstore (NBC) 1.1/4 3.76
Supernatural (The CW) 0.6/2 1.71
8:30 p.m. The Great Indoors (CBS) 1.6/6 7.87
Powerless (NBC) 0.9/3 2.80
9 p.m. Mom (CBS) 1.6/5 7.71
Scandal (ABC) 1.6/5 6.24
Chicago Med (NBC) 1.2/4 6.29
My Kitchen Rules (FOX) 0.9/3 2.54
Riverdale (The CW) 0.4/1 1.22
9:30 p.m. Life in Pieces (CBS) 1.3/5 6.29
10 p.m. How to Get Away with Murder (ABC) 1.3/5 4.92
The Blacklist (NBC) 0.9/3 4.87
Training Day (CBS) 0.8/3 4.42

 

The season premiere of “Masterchef Junior” served up improved ratings for FOX Thursday night. The show opened with a 1.3 rating in adults 18-49, up 0.2 from the “Hell’s Kitchen” finale last week. It also helped “My Kitchen Rules” (0.9) to its best rating since its premiere.

ABC led the night in adults 18-49 despite a slight decline in ratings for the TGIT lineup. “Grey’s Anatomy” was off two tenths of a point vs. last week with a 2.1, and “Scandal” (1.6) fell one tenth. “How to Get Away with Murder” held steady at 1.3.

New shows “Powerless” (0.9, -0.2) and “Training Day” (0.8, -0.1) each dipped some from their premieres last week. “Riverdale,” however, held the 0.4 from last week’s episode.

“Superstore” (1.1) and “The Blacklist” (0.9) each fell 0.1 for NBC; “Chicago Med” matched last week’s 1.2. At CBS, “The Big Bang Theory” (3.0) and “The Great Indoors” (1.6) were down 0.1 from their last episodes, but “Mom” (1.6) and “Life in Pieces” (1.3) were steady. “Supernatural” also held last week’s 0.6 on The CW.

Network averages:

ABC CBS FOX NBC CW
Adults 18-49 rating/share 1.7/6 1.5/5 1.1/4 1.0/4 0.5/2
Total Viewers (millions) 6.53 7.48 3.37 4.81 1.46

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.8/5, 2.4/6

“The Late Show with Stephen Colbert”: 0.5/3, 2.2/6

“Jimmy Kimmel Live”: 0.5/3, 1.9/5

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.2/4

“Nightline”: 0.3/2, 1.4/5

“The Late Late Show with James Corden” – R: 0.2/2, 1.0/3

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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