Masked Scheduler's Ratings Smackdown

Yesterday I posted a link to my interview with Ken Levine on his "Hollywood & Levine" podcast. In case you missed it or couldn't connect, try this link:
Time for some Masked Mail. First, SH has a where's Waldo question:
"I was watching the new Letterman show on Netflix last week and saw 'Cheers,' so I watched the last 3 shows of the series. I think I spotted Warren Littlefield at the bar. Is that accurate?"
You are correct sir. Warren was sitting at the bar for the final episode, and the bar was populated by invitees who were integral to making "Cheers" the success that it was. That was a big night for NBC, as we also did a one-hour "Seinfeld" season finale called "The Pilot," a truly meta episode, and "The Tonight Show" was "Cheers"-themed as well.
Another piece of "Cheers" finale trivia: At the very end of the show a patron comes to the door and Sam says "We're closed." That was super-agent Bob Broder.
As you may know, Warren has been on a roll of late with the success of "Fargo" and "The Handmaid's Tale." When I was at FOX, Warren did a great series for us called "Keen Eddie," which featured Sienna Miller (I got a peck on the cheek from her at the premiere party). It was about an American cop (Mark Valley) in London. It was smart and funny. One episode was about the theft of horse semen, which riled our standards group.
Unfortunately, we pushed "Keen Eddie" to the summer and paired it with the ill-fated "American Juniors." We'll never know.
ML is curious: "Why you do think NBC doesn't put all the Chicago shows on one night? In my thinking, I would put 'Chicago Fire' on Wednesday as 8 p.m., 'Chicago Med' at 9 p.m. and 'Chicago PD' at 10 p.m.. Last year when they did Chicago shows on Wednesday night, they got some of the highest ratings. Also, it would work amazingly well for crossover episodes. It is what CBS used to do with 'NCIS' and the spinoff shows. What's your thoughts?"
Honestly, I think that would be a bit of overkill and would not make the crossovers all that special. The Dick Wolf Chicago shows are programmers and give you an acceptable floor in any time period where they are scheduled.
CBS may use a colonized hit to launch a new franchise, but they generally move them into another time period by the second season. I think that's the smart way to use this type of show.
Keep those questions coming. Email is, and feel free to follow me @maskedscheduler. I don't bite.

Broadcast primetime live + same-day ratings for Thursday, Jan. 25, 2018

The numbers for Thursday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. Grey’s Anatomy (ABC) 2.2/9 8.51
Superstore (NBC) 1.2/5 4.22
The Four: Battle for Stardom (FOX) (8-10 p.m.) 1.2/5 3.63
MVP: Most Valuable Performer (CBS) – S 0.7/3 4.21
Supernatural (The CW) 0.6/2 1.95
8:30 p.m. The Good Place (NBC) 1.1/4 3.61
9 p.m. The Big Bang Theory (CBS) – R 1.3/5 6.86
Scandal (ABC) 1.3/5 5.20
Will & Grace (NBC) – R 0.6/2 2.56
Arrow (The CW) 0.4/2 1.39
9:30 p.m. Young Sheldon (CBS) – R 1.1/4 6.52
Great News (NBC) – F 0.5/2 2.19
10 p.m. Chicago Fire (NBC) 1.1/4 6.03
How to Get Away with Murder (ABC) 1.0/4 3.54
SWAT (CBS) – R 0.7/3 4.41


“Grey’s Anatomy” stayed strong for ABC Thursday, leading the night in both adults 18-49 and total viewers as CBS’ top comedies had the week off.

“Grey’s” scored a 2.2 rating among adults 18-49, nearly a point better than anything else in primetime, and matched last week’s fast nationals ratings (it adjusted up in the finals). The show pulled in its biggest total audience in a year.

“Scandal” (1.3) and “How to Get Away with Murder” (1.0) were also even with last week (“Scandal” adjusted down in the finals).

NBC’s “Superstore” (1.2) tied its second-best rating of the season, rising 0.2 vs. a week ago. “The Good Place” (1.1) and “Chicago Fire” (1.1) each ticked up a tenth. “Great News” finished its season with a 0.5, down 0.2 from last week.

“Arrow” slipped a tenth of a point to 0.4 on The CW, while “Supernatural” held steady at 0.6. “The Four” equaled last week’s preliminary 1.2 on FOX (it adjusted down in the finals). CBS’ special “MVP: Most Valuable Performer” drew a 0.7.

Network averages:

Adults 18-49 rating/share 1.5/6 1.2/5 0.9/3 0.8/3 0.5/2
Total Viewers (millions) 5.75 3.63 4.11 5.10 1.67


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/4, 2.0/5

“Jimmy Kimmel Live”: 0.6/4, 1.8/5

“The Late Show with Stephen Colbert”: 0.4/3, 2.4/7

12:35 a.m.

“Nightline”: 0.4/3, 1.3/5

“Late Night with Seth Meyers”: 0.4/3, 1.2/4

“The Late Late Show with James Corden” – R: 0.2/2, 1.0/4


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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