Masked Scheduler's Ratings Smackdown

I guess lead-ins still matter. "The Blacklist: Redemption" has a lead-in roughly double what it had last week and gets a two tenths bump.
Yesterday I gave NBC a shout-out for reducing the number of pilots that they are greenlighting. When I started in the scheduling game I had this theory that after a certain number of hours adding new product to the schedule would guarantee that your overall rating would decline. Knowing what that number is could come in handy when setting a schedule.
I asked the research department at NBC (of which I was a proud member for more than 10 years) to calculate, on average, how many hours of new series improved a time period. We looked at all the networks.
We found that after two and a half hours you were better off keeping the existing shows rather than replacing them. This has always been a business of "we can do better" when, in fact, more likely than not, we can't.
Nothing on the schedule last night as the Masked Wife and I went out on the town. Lots of catchup over the weekend plus "Fastlane" on the WWE Network and "Feud" on FX. Good times.
On Twitter it's @maskedscheduler
Questions or comments? masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Thursday, March 2, 2017

The numbers for Thursday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) 2.3/8 10.64
The Big Bang Theory (CBS) – R 1.6/6 8.63
Masterchef Junior (FOX) 1.1/4 3.60
Supernatural (The CW) 0.6/2 1.61
When We Rise: The People Behind the Story (ABC) – S 0.5/2 2.71
8:30 p.m. Mom (CBS) – R 1.3/5 6.74
9 p.m. Chicago Med (NBC) 1.7/6 8.77
The Big Bang Theory (CBS) – R 1.5/5 7.25
My Kitchen Rules (FOX) – F 0.8/3 2.25
When We Rise (ABC) (9-11 p.m.) 0.5/2 2.12
Riverdale (The CW) 0.4/1 1.08
9:30 p.m. Life in Pieces (CBS) – R 1.2/5 5.38
10 p.m. The Blacklist: Redemption (NBC) 1.0/4 4.73
Training Day (CBS) 0.8/3 4.39

 

“Chicago Med” drew its best ratings of the season Thursday, thanks in part to a much better lead-in than it usually has. The show scored a 1.7 rating in adults 18-49, 0.2 better than its previous season high, and 8.77 million viewers, easily its biggest total audience of the season.

A Thursday edition of “The Voice” (2.3) led into “Med” and was the night’s top show. “The Blacklist: Redemption” (1.0) was up as well, improving on its premiere by two tenths of a point.

The finale of “My Kitchen Rules” on FOX (0.8) rose slightly from last week, but “Masterchef Junior” fell a tenth to 1.1. “Supernatural” was even with last week’s 0.6 for The CW. “Riverdale” was up a tenth to 0.4. CBS’ “Training Day” (0.8) also improved following a block of comedy reruns. Night 3 of “When We Rise” on ABC managed just a 0.5.

Network averages:

NBC CBS FOX ABC CW
Adults 18-49 rating/share 1.7/6 1.2/5 1.0/4 0.5/2 0.5/2
Total Viewers (millions) 8.05 6.13 2.92 2.32 1.35

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/4, 2.1/6

“Jimmy Kimmel Live”: 0.6/4, 2.0/5

“The Late Show with Stephen Colbert”: 0.5/3, 2.3/6

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.2/5

“Nightline”: 0.3/3, 1.3/5

“The Late Late Show with James Corden”: 0.2/2, 1.0/4

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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