Broadcast primetime live + same-day ratings for Thursday, September 6, 2018

Note: NBC’s live NFL broadcast will likely result in greater adjustments than usual for the network.

The numbers for Thursday:

Time Show Adults 18-49 rating/share Viewers (millions)
8 p.m. Football Night in America (NBC) 4.7/21 13.93
The Big Bang Theory (CBS) – R 1.0/5 6.05
Celebrity Family Feud (ABC) – R 0.8/4 4.37
MasterChef (FOX) – R 0.5/2 1.72
Supernatural (The CW) – R 0.2/1 0.77
8:30 p.m. Young Sheldon (CBS) – R 1.0/5 5.60
9 p.m. NFL Kickoff Game (NBC) (9-11 p.m.) 6.6/27 18.96
Big Brother (CBS) 1.4/6 5.19
Match Game (ABC) 0.6/3 3.27
The Gifted (FOX) – R 0.3/1 1.16
The Originals (The CW) – R 0.1/1 0.47
10 p.m. SWAT (CBS) – R 0.5/2 2.92
Take Two (ABC) 0.4/2 2.41

 

Unsurprisingly, the opening game of the 2018 NFL season absolutely dominated the Thursday primetime ratings this week.

Pending updates, NBC’s broadcast of the game between Atlanta and Philadelphia posted a 6.6 rating in adults 18-49 in the fast nationals, with 18.96 million viewers – down again year-to-year from the 7.7 and 21.79 million viewers that its kick off game had scored in 2017. The game’s ratings were also down in the metered markets with a 13.4 household rating vs. the 14.6 it had kicked off with last year. A weather delay, which pushed back the game’s start, could be part of the reason for the ratings declines.

Elsewhere, CBS’ “Big Brother” managed to perform well against the night’s NFL coverage, ticking up one-tenth from its 1.3 final last Thursday to a 1.4 this time around.

On ABC, “Match Game” returned from a small break with a 0.6, also up a tenth from its previous episode, while “Take Two” held steady with another 0.4. All of the night’s other broadcasts were repeats.

In the network race, NBC is predictably leading the other networks with a 6.0 average and 16.45 million viewers. CBS is sitting in second with a 1.0, followed by ABC (0.6) in third place. A night of repeats put FOX (0.4) in fourth and The CW (0.2) in fifth.

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 6.0/26 1.0/5 0.6/3 0.4/2 0.2/1
Total Viewers (millions) 16.45 4.94 3.35 1.44 0.62

 

Late-night metered market ratings (adults 18-49, households):

Note: The late-night ratings are currently excluding the final quarter-hour of last night’s NFL-delayed episode of “Late Night with Seth Meyers.”

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” (delayed by NFL overrun): 1.0/4, 2.3/6

“The Late Show with Stephen Colbert”: 0.4/2, 2.4/6

“Jimmy Kimmel Live”: 0.3/2, 1.6/4

12:35 a.m.

“Late Night with Seth Meyers” (delayed by NFL overrun): 0.6/3, 1.5/6

“The Late Late Show with James Corden”: 0.2/2, 1.0/4

“Nightline”: 0.2/2, 1.0/4

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

Alex Welch has been writing for TV by the Numbers since January 2016. In his off time he enjoys, rewatching old episodes of Game of Thrones and unironically singing along to ABBA. Every now and then, he even does them at the same time. He lives in Los Angeles.

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