Broadcast primetime live + same-day ratings for Thursday, Sept. 7, 2017

Note: NBC’s live NFL broadcast will likely result in greater adjustments than usual for the network.

The numbers for Thursday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. Football Night in America (NBC) 4.4/18 13.70
The Big Bang Theory (CBS) – R 1.2/5 6.57
Beat Shazam (FOX) 0.8/3 2.48
Battle of the Network Stars (ABC) 0.6/3 2.98
Penn & Teller: Fool Us (The CW) 0.4/2 1.43
8:30 p.m. NFL Kickoff Game (NBC) (8:30-11 p.m.) 7.2/26 20.81
Mom (CBS) – R 0.9/4 5.16
9 p.m. Big Brother (CBS) 1.8/7 6.13
Battle of the Network Stars (ABC) – F 0.6/3 2.44
Love Connection (FOX) 0.6/3 2.00
Whose Line Is It Anyway? (The CW) 0.3/1 1.19
9:30 p.m. Whose Line Is It Anyway? (The CW) – R 0.3/1 1.12
10 p.m. Zoo (CBS) 0.5/2 2.76
The Gong Show (ABC) – F 0.5/2 2.12


The opening game of the 2017 NFL season predictably dominated Thursday night’s ratings, but its numbers were off a good amount from last year’s kickoff.

NBC’s broadcast drew a 14.6 household rating in the metered markets, down from 16.5 for the 2016 opener (a decline of 11.5 percent). The fast national ratings, which in all likelihood will adjust up in the finals, are also down from a year ago: 7.2 in adults 18-49 and 20.81 million viewers vs. 8.5 and 23.33 million in 2016.

Original shows on the other networks were pretty well in line with their averages. “Big Brother” scored a 1.8 for CBS to lead the non-football slate in primetime. “Beat Shazam” (0.8) and “Love Connection” (0.6) were in line with their averages on FOX, as was “Battle of the Network Stars” (0.6 for each of two episodes) on ABC and “Penn & Teller: Fool Us” (0.4) on The CW.

“The Gong Show” and “Zoo” each scored 0.5s for ABC and CBS, and “Whose Line Is It Anyway?” came in at 0.3 on The CW.

Network averages:

Adults 18-49 rating/share 6.7/25 1.1/5 0.7/3 0.6/3 0.3/1
Total Viewers (millions) 19.63 4.92 2.24 2.51 1.29


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” (1-2:15 a.m., delayed by NFL overrun): 1.2, 2.7

“The Late Show with Stephen Colbert”: 0.5/2, 2.5/6

“Jimmy Kimmel Live”: 0.5/2, 1.7/4

12:35 a.m.

“Late Night with Seth Meyers” (2:15-3 a.m., excludes final 15 minutes): 0.8, 1.7

“Nightline”: 0.3/2, 1.1/3

“The Late Late Show with James Corden”: 0.2/1, 1.0/3

: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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