Editor’s note: The post the Masked Scheduler refers to in his commentary can be found here.
Broadcast primetime live + same-day ratings for Tuesday, Feb. 28, 2017
Note: Live coverage of the presidential address will result in greater adjustments than usual for the Big 4 networks.
The numbers for Tuesday:
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|8 p.m.||The Voice (NBC)||2.6/9||11.28|
|Fresh Off the Boat (ABC)||1.2/4||4.56|
|The Flash (The CW)||1.1/4||2.79|
|NCIS (CBS) – R||0.9/3||8.67|
|New Girl (FOX)||0.9/3||2.24|
|8:30 p.m.||The Real O’Neals (ABC)||1.1/4||3.58|
|The Mick (FOX)||0.9/3||2.49|
|9 p.m.||Presidential Address (NBC) (9-10:30 p.m.)||2.0/7||8.27|
|Presidential Address (ABC) (9-10:30 p.m.)||1.2/4||5.14|
|Presidential Address (CBS) (9-10:30 p.m.)||1.0/4||6.59|
|Presidential Address (FOX) (9-10:30 p.m.)||0.9/3||3.00|
|Riverdale (The CW) – R||0.3/1||0.92|
|10:30 p.m.||The Wall (NBC) – R||1.1/4||4.36|
|News Analysis (ABC)||0.7/3||3.12|
|Kevin Can Wait (CBS) – R||0.5/2||3.84|
President Donald Trump’s first address to a joint session of Congress delivered smaller initial ratings than Barack Obama’s first such address in 2009. Metered-market ratings for ABC, CBS, FOX and NBC, along with CNN, Fox News and MSNBC have Trump’s address at a 27.8 among households, 17 percent lower than Obama’s address at the beginning of his presidency, which drew a 33.4. Tuesday’s speech will likely outdraw Obama’s final State of the Union, which was the lowest of his two terms.
Among regular programming, “The Voice” (2.6 among adults 18-49) led the night by a sizable margin. “Fresh Off the Boat” (1.2) and “The Real O’Neals” (1.1), airing an hour earlier than usual, were both up vs. last week. “The Flash” (1.1) also ticked up, while “New Girl” (0.9) slipped 0.1 for FOX. “The Mick” was steady at 0.9.
|Adults 18-49 rating/share||2.0/7||1.1/4||0.9/3||0.9/3||0.7/2|
|Total Viewers (millions)||8.67||4.45||6.83||2.75||1.86|
Late-night metered market ratings (adults 18-49, households):
“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.2/6
“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7
“Jimmy Kimmel Live”: 0.5/3, 1.9/5
“Late Night with Seth Meyers”: 0.4/3, 1.3/5
“The Late Late Show with James Corden”: 0.3/2, 1.2/4
“Nightline”: 0.3/2, 1.2/4
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.