Masked Scheduler's Ratings Smackdown

Pretty much a throwaway night. If I could I would always try to save originals by scheduling repeats on the night. I never felt it was my responsibility to give the president a lead-in.
Let's dip into the Masked Mailbox for this question from KV, who writes:
"Hello Masked Scheduler! I really enjoy your column on TV By The Numbers. Your stories are often about personal triumphs in your TV career -- how about a story about the show that got away or the scheduling move that didn't pay off? Just one -- then we can go back to career highlights :)"
First of all I apologize to you all, as I did to KV, if you feel I am bragging or coming off as arrogant. TVBTN asked me to write these blurbs because of my 35-year career and, like most of us, we remember the good times and we all have selective memories.
Having said that, none of us are perfect. One "mark" on my career is once starting a season at NBC with 18 comedies on the schedule. Although it made perfect sense, and I have defended it on several occasions, it will be something that will live in infamy.
On my blog, Revenge of the Masked Scheduler, I wrote a piece on several series that, under certain circumstances, may have had a better fate. For some I fought real hard and lost, and for others maybe I could have pushed harder.
Some of the shows that I still have regrets for are: "The Bernie Mac Show," "Grounded for Life," "Keen Eddie," "Kitchen Confidential," "Still Life" (never made it to air), "Firefly" and "Chaos Theory" (an NBC pilot).
You can find the post called "Woulda Shoulda Coulda…the Five That Got Away" at maskedscheduler.com, and I will post the link on my Twitter feed.
KV if that's not contrite enough for you, let me know.
Yesterday’s schedule included lots of catchup:
- "Jane the Virgin" (CW, L+1)
- "The Big Bang Theory" (CBS, L+5) Masked Wife and I starting to debate continuing.
- "Homeland" (Showtime, L+2)
- "Humans" (AMC, L+1)
- "Suits" (USA, L+7) another one that is starting to overstay its visit.
- "Masterchef Junior" (FOX, L+5)
Twitter handle is @maskedscheduler
Masked Mailbox: masked.scheduler@gmail.com. I try to answer all questions.

Editor’s note: The post the Masked Scheduler refers to in his commentary can be found here.

Broadcast primetime live + same-day ratings for Tuesday, Feb. 28, 2017

Note: Live coverage of the presidential address will result in greater adjustments than usual for the Big 4 networks.

The numbers for Tuesday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) 2.6/9 11.28
Fresh Off the Boat (ABC) 1.2/4 4.56
The Flash (The CW) 1.1/4 2.79
NCIS (CBS) – R 0.9/3 8.67
New Girl (FOX) 0.9/3 2.24
8:30 p.m. The Real O’Neals (ABC) 1.1/4 3.58
The Mick (FOX) 0.9/3 2.49
9 p.m. Presidential Address (NBC) (9-10:30 p.m.) 2.0/7 8.27
Presidential Address (ABC) (9-10:30 p.m.) 1.2/4 5.14
Presidential Address (CBS) (9-10:30 p.m.) 1.0/4 6.59
Presidential Address (FOX) (9-10:30 p.m.) 0.9/3 3.00
Riverdale (The CW) – R 0.3/1 0.92
10:30 p.m. The Wall (NBC) – R 1.1/4 4.36
News Analysis (ABC) 0.7/3 3.12
Kevin Can Wait (CBS) – R 0.5/2 3.84

 

President Donald Trump’s first address to a joint session of Congress delivered smaller initial ratings than Barack Obama’s first such address in 2009. Metered-market ratings for ABC, CBS, FOX and NBC, along with CNN, Fox News and MSNBC have Trump’s address at a 27.8 among households, 17 percent lower than Obama’s address at the beginning of his presidency, which drew a 33.4. Tuesday’s speech will likely outdraw Obama’s final State of the Union, which was the lowest of his two terms.

Among regular programming, “The Voice” (2.6 among adults 18-49) led the night by a sizable margin. “Fresh Off the Boat” (1.2) and “The Real O’Neals” (1.1), airing an hour earlier than usual, were both up vs. last week. “The Flash” (1.1) also ticked up, while “New Girl” (0.9) slipped 0.1 for FOX. “The Mick” was steady at 0.9.

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 2.0/7 1.1/4 0.9/3 0.9/3 0.7/2
Total Viewers (millions) 8.67 4.45 6.83 2.75 1.86

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.2/6

“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7

“Jimmy Kimmel Live”: 0.5/3, 1.9/5

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.3/5

“The Late Late Show with James Corden”: 0.3/2, 1.2/4

“Nightline”: 0.3/2, 1.2/4

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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