Masked Scheduler's Ratings Smackdown

Going into the old Masked Mailbox.
A little late, but I thought it was worth a response to CGC's question:
"Could you use your scheduling chops to help us fans of NBC's 'Timeless' understand why the network still hasn't made a decision on its fate? The show was not canceled and yet also wasn't renewed. What is your scheduling successor doing over there at the Peacock?"
I’m pretty certain that the final decision as to whether to bring "Timeless" back for a third season was not made by the current head of scheduling at NBC, who happens to be a pretty smart guy. He may be asked for input as to where on the schedule "Timeless" would land, but that would be more to help with a financial analysis of the show.
"Timeless" is from Sony (NBCU owns a piece of it but Sony controls distribution), so NBC's return on the show would come from ad sales. I'm sure the show would be operating at a loss for the network in a third season. It's possible that NBC was looking for some concessions from Sony on current or future projects, and perhaps they could not reach an agreement.
There also must have been creative discussions as to where the series was going, and as I have talked about on several occasions, the sci-fi nature of the series virtually guaranteed that it would be hard to recruit a new audience for a third season.
I do believe that these shorter orders for series, combined with keeping them off the schedule for long periods, does not help in building momentum and making the case for another season.
WQ sent a lengthy e-mail leading to the following question:
"Would it be worth a network's effort to reclaim Saturday night for all-original, and especially all-scripted, programming on a regular, weekly basis?"
I think about this a lot given that we are getting to the point where owning content allows a network to monetize series in ways beyond ad sales. I don't think you would look to premiere series on Saturday, but moving some veterans to make room within the week for new shows may make sense if you're trying to build up more negatives of a series that you own.
If networks say that the live ratings don't tell the story and there is a long tail for shows now, then why not utilize all hours on your schedule for originals?
Finally, Saturday night prime has really become a sports night, so there is less of a consistency to the night in terms of putting on originals.
Email me at and you can follow along on Twitter @maskedscheduler.

Broadcast primetime live + same-day ratings for Tuesday, June 26, 2018

The numbers for Tuesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. America’s Got Talent (NBC) (8-10 p.m.) 2.0/9 11.09
Beat Shazam (FOX) 0.7/3 2.24
The Middle (ABC) – R 0.6/3 2.90
NCIS (CBS) – R 0.5/2 5.68
The Flash (The CW) – R 0.2/1 0.65
8:30 p.m. The Middle (ABC) – R 0.5/2 2.39
9 p.m. Bull (CBS) – R 0.5/2 4.65
Black-ish (ABC) – R 0.5/2 1.86
Love Connection (FOX) 0.5/2 1.63
The 100 (The CW) 0.2/1 0.73
9:30 p.m. Black-ish (ABC) – R 0.5/2 1.80
10 p.m. World of Dance (NBC) 1.4/6 6.20
48 Hours: NCIS (CBS) 0.4/2 4.12
The Last Defense (ABC) 0.4/2 2.13


“America’s Got Talent” remained Tuesday’s top show by a good margin, but it declined in adults 18-49 for the second straight week.

“AGT” delivered a 2.0 rating in the 18-49 demographic, down from a preliminary 2.1 (which adjusted up to 2.2 in the finals) a week ago. Along with “World of Dance” (1.4, even with last week), “America’s Got Talent” carried NBC to an easy win for the night.

“The 100” (0.2) and “The Last Defense” (0.4) also dipped, each falling a tenth of a point. “Beat Shazam” (0.7) and “Love Connection” (0.5) were both even with last week on FOX.

Network averages:

Adults 18-49 rating/share 1.8/8 0.6/3 0.5/2 0.5/2 0.2/1
Total Viewers (millions) 9.46 1.94 4.82 2.20 0.69


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.5/3, 2.0/5

“The Late Show with Stephen Colbert”: 0.4/3, 2.6/7

“Jimmy Kimmel Live” – R: 0.4/3, 1.4/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.2/4

“Nightline”: 0.3/2, 1.0/3

“The Late Late Show with James Corden” – R: 0.2/2, 1.1/4

: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

  • ‘World of Dance’ adjusts down: Tuesday final ratings – TV By The Numbers by

    […] of Dance” adjusted down in adults 18-49 in the only change from Tuesday’s early ratings. The NBC show came down a tenth of a point to […]


blog comments powered by Disqus