Masked Scheduler's Ratings Smackdown

Some more Masked Mail today.
AKDS wonders, "Does it still makes sense to broadcast a show that you don't own? Especially because it's very difficult to have a show that's a hit on broadcast TV and on streaming/foreign markets on the same time."
Unless you get a piece of the backend, streaming or international, I honestly have no idea how you can profit from a show that you don't own. For me, that would be a non-starter in the current environment. I'm starting to wonder if the same holds for unscripted shows in which networks do not have a financial interest. Several unscripted shows have no afterlife, and the license fees are getting on par with scripted. To me ownership is key.
Next up, AB asks: "I'm curious about what you think about the choice NBC made of putting 'I Feel Bad' behind 'Will & Grace'? They have a high-quality multi-cam in stock ('Abby's') and like we saw with 'Great News,' the 'W&G' audience doesn't like this kind of single-cam comedy. Is this one of those choices made because of relationship politics (Amy Poehler)/studio demands? Otherwise why would you make the same (stupid) decision again?
"Also, why accept the low 1.0 ratings of 'Superstore' and 'The Good Place'? Move a reality show to this slot (revival of 'Deal or No Deal') and create on another day an hour of niche comedies? It isn't 'must see' if almost nobody is watching."
I haven't seen the "I Feel Bad" pilot, so it's hard to say whether NBC had better options. They clearly want to keep and build a "Must-See TV" comedy block on Thursday night, and I am sure they are aware that they need to put on comedies that are both high quality as well as broad in appeal. Personally, I think if they are sincere about rebuilding the night, they should think about more multi-cams, a la "Abby's."
Sure, NBC wants to stay in the Tina Fey/Amy Poehler business, but I do not think that is always at the expense of putting on the weaker show. They may think "Abby's" might benefit from the midseason push out of the NFL playoffs.
Keep those questions coming in. Email is and Twitter is @maskedscheduler.

Broadcast primetime live + same-day ratings for Tuesday, June 5, 2018

The numbers for Tuesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. America’s Got Talent (NBC) (8-10 p.m.) 2.2/10 11.14
Beat Shazam (FOX) 0.7/3 2.12
NCIS (CBS) – R 0.6/3 5.73
The Middle (ABC) – R 0.6/3 2.82
The Flash (The CW) – R 0.2/1 0.81
8:30 p.m. The Middle (ABC) – R 0.6/3 2.48
9 p.m. Bull (CBS) – R 0.6/3 5.38
Love Connection (FOX) 0.5/2 1.63
Black-ish (ABC) – R 0.5/2 2.05
The 100 (The CW) 0.3/1 0.94
9:30 p.m. Black-ish (ABC) – R 0.5/2 1.95
10 p.m. World of Dance (NBC) 1.6/7 6.52
48 Hours: NCIS (CBS) 0.5/2 4.60
Splitting Up Together (ABC) – R 0.4/2 1.87
10:30 p.m. Splitting Up Together (ABC) – R 0.5/2 1.85


“America’s Got Talent” slipped some from its premiere, but it still led Tuesday’s ratings by a wide margin.

The NBC show drew a 2.2 rating among adults 18-49, down 0.2 from last week’s fast nationals (it adjusted up in the finals). “World of Dance” (1.6) also dipped two tenths of a point vs. last week’s early numbers; it adjusted down to 1.7 in the finals.

NBC led the night by a huge margin; its 2.0 in the 18-49 demographic equaled the combined average of ABC, CBS, FOX and The CW.

“The 100” scored a 0.3 for The CW, even with its last new episode two weeks ago. FOX’s “Beat Shazam” (0.7) and “Love Connection” (0.5) were down a tenth apiece vs. last week’s premieres.

Network averages:

Adults 18-49 rating/share 2.0/9 0.6/3 0.6/3 0.5/2 0.3/1
Total Viewers (millions) 9.60 5.24 1.88 2.17 0.87


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” – R: 0.6/4, 1.8/5

“The Late Show with Stephen Colbert”: 0.5/3, 2.9/8

“Jimmy Kimmel Live” – R: 0.4/2, 1.3/4

12:35 a.m.

“The Late Late Show with James Corden”: 0.3/2, 1.3/5

“Late Night with Seth Meyers” – R: 0.3/2, 1.0/4

“Nightline”: 0.2/2, 0.9/3

: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

  • ‘World of Dance’ adjusts down: Tuesday final ratings – TV By The Numbers by

    […] of Dance” was the only original show with a change to its adults 18-49 rating from Tuesday’s early numbers to the finals. It adjusted down a tenth of a point to […]


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