Masked Scheduler's Ratings Smackdown

Although lower rated than "Lethal Weapon," FOX's "Showtime at the Apollo" may have been a more compatible lead-in to "Star" or, at the very least, exposed a new audience to the show. It's not just the size of the rating but the compatibility of the audiences.
There are three premieres tonight. Haven't seen "Superior Donuts" but will check it out. "Powerless" is awful. I enjoyed "Training Day" and thought the pilot was better than "Lethal Weapon." LW has turned into a solid show and I'm hoping for the same here.
Got a question based on my discussion of repeats. Why don't networks order more than 22 or 24 episodes or just order more series?
Well, it's simply difficult to get more than 24 (if you're lucky) episodes out of a show in a given season. There are several reasons, from creative exhaustion to other commitments among all involved in the making of the show.
What seems to be happening in the broadcast biz is doing less than 22 with more orders of series being anywhere form 6-18 episodes. Some of this is simply not over-committing to a questionable series or that the show cannot hold up over 22 episodes. Some of this is what I have called "cable envy," where broadcast execs try to emulate their brothers and sisters in the premium series business who have convinced themselves that shorter is better.
To offset these shorter orders, networks greenlight more series. I find that this approach wreaks havoc with schedules as schedulers try to fit all these short orders in and keep some coherence to the schedule.
Have a question? You can ask or follow me at @maskedscheduler on Twitter or email masked.scheduler@gmail.com
Last night's schedule:
- "NXT" (streamed on the WWE Network)
- Baylor/Kansas (ESPN2). There is no such thing as a bad Big 12 game. ROCK CHALK JAYHAWKS
- "Suits" (USA L+SD)
- "Star" (FOX L+SD) two hours of eye rolling television.
Tomorrow we'll talk "24" and how I played a role in executing Teri Bauer. How's that for a tease?

Broadcast primetime live + same-day ratings for Wednesday, Feb. 1, 2017

The numbers for Wednesday include a season premiere on The CW and a small gain for a rookie FOX show:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Hunted (CBS) 1.3/5 5.47
The Goldbergs (ABC) – R 1.1/4 4.69
Law & Order: SVU (NBC) – R 0.9/3 4.65
Showtime at the Apollo (FOX) – S 0.8/3 3.20
Arrow (The CW) 0.6/2 1.95
8:30 p.m. Speechless (ABC) – R 1.0/4 3.66
9 p.m. Criminal Minds (CBS) 1.3/5 7.43
Star (FOX) 1.3/5 4.06
Modern Family (ABC) – R 1.1/4 4.14
Law & Order: SVU (NBC) – R 1.1/4 4.67
The 100 (The CW) – P 0.4/2 1.27
9:30 p.m. Black-ish (ABC) – R 1.0/4 3.68
10 p.m. Code Black (CBS) 1.1/4 6.76
Chicago PD (NBC) – R 0.9/3 4.44
Match Game (ABC) – R 0.8/3 3.11

 

“The 100” gave The CW a small upgrade with its season premiere Wednesday night, but it also came back lower. The show drew a 0.4 rating in adults 18-49, down from a 0.7 for last season’s premiere (which had a significantly bigger lead-in) and its 0.5 average for 2015-16. On the (small) upside, it improved on “Frequency’s” average by a tenth of a point. “Arrow” was even with last week’s 0.6.

FOX’s “Star” improved a little week to week, posting a 1.3 after two weeks at 1.2. The bump came despite a smaller lead-in from a new “Showtime at the Apollo” special (0.8).

“Hunted” matched its 1.3 from last week on CBS. “Criminal Minds” also earned a 1.3, off a tenth from its last episode. “Code Black” (1.1) rose 0.2 from last week. ABC and NBC were in reruns.

Network averages:

CBS NBC ABC FOX CW
Adults 18-49 rating/share 1.2/5 1.0/4 1.0/4 1.0/4 0.5/2
Total Viewers (millions) 6.55 4.58 3.73 3.63 1.61

 

Late night metered-market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 2.2/6

“The Late Show with Stephen Colbert”: 0.4/2, 2.2/6

“Jimmy Kimmel Live”: 0.4/2, 1.6/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/2, 1.1/4

“The Late Late Show with James Corden”: 0.2/2, 1.0/3

“Nightline”: 0.2/2, 1.1/4

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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