Masked Scheduler's Ratings Smackdown

Masked Mail today. First off, HBY asks:
"Why won't CBS order additional episodes of its Thursday night lineup to have the same amount as 'The Big Bang Theory'?"
Let me answer you with a question: What will get a higher rating, a "BBT" repeat or an original episode of virtually every other CBS comedy (no offense intended to the other comedies)? When you have a hit comedy like "BBT," you have to consider repeats delivering comparable or higher ratings when compared to originals of other comedies. That's why you see CBS plug holes with "BBT" repeats.
Second, CBS will try out some midseason comedies, so rather than paying for more episodes of satellite shows, that money can go toward an additional series or two.
I'm sure CBS uses every run of "The Big Bang Theory" available to them. Given the cost of the show, it helps.
Saiko takes me to task:
"The best thing about FOX is their solid amount of sci-fi, fantasy and horror shows. Duh. Of course, if you think the sole value of a series is the number of people that watch it, then you'd probably like to see nothing but 'bored (oops I mean broad) appeal' shows."
I'm not opposed to those shows! it's just a reality that they are narrow and exclude a lot of the audience. When FBC starts a season with "Ghosted," "The Gifted" and "The Orville" as its three freshmen series, it's going after a very limited target. Sure, FBC will pick up all of them -- but they aren't hits, and you need a few hits to get circulation.
The point I was trying to make was on display last Wednesday, where "9-1-1," a meat-and-potatoes rescue show (a well-done one, by the way) outperformed the return of "The X-Files" in young adults and total viewers. It happened again last night, where "9-1-1" delivered 50% more 18-49s and 1.6 million more viewers than "The X-Files."
"The Resident" is another fastball down the middle that I think will get a number for FBC. That's broadcasting, brother.
Email your thoughts to or tweet me @maskedscheduler.

Broadcast primetime live + same-day ratings for Wednesday, Jan. 10, 2018

The numbers for Wednesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. The Goldbergs (ABC) 1.5/6 6.01
The Amazing Race (CBS) 1.4/5 6.94
The Blacklist (NBC) 1.0/4 6.11
The X-Files (FOX) 1.0/4 3.89
3rd Annual Howie Mandel Stand-Up Gala (The CW) (8-9:30 p.m.) – S 0.3/1 1.18
8:30 p.m. Speechless (ABC) 1.1/4 4.44
9 p.m. Modern Family (ABC) 1.6/6 5.79
9-1-1 (FOX) 1.5/6 5.49
Law & Order: SVU (NBC) 1.3/5 6.07
SEAL Team (CBS) 0.9/3 6.14
9:30 p.m. American Housewife (ABC) 1.2/5 4.56
Animal Crackers (The CW) – S 0.2/1 0.63
10 p.m. Chicago PD (NBC) 1.3/5 6.84
Criminal Minds (CBS) 1.0/4 5.65
Match Game (ABC) 0.8/3 3.29


“The Amazing Race” and “9-1-1” each held up pretty well in their second week on the air, putting up some of Wednesday night’s better ratings numbers.

“The Amazing Race” drew a 1.4 rating among adults 18-49 for CBS, off 0.2 from its premiere last week. It was also the night’s most-watched show with 6.93 million viewers. FOX’s “9-1-1” came down 0.3 to 1.5 but still led its hour and built substantially on its lead-in, “The X-Files” (1.0, also down 0.3).

CBS’ “Criminal Minds” improved by a tenth of a point to 1.0, and “SEAL Team” was steady at 0.9. On ABC, “The Goldbergs” and “Speechless” both matched their 18-49 ratings from a week ago. “Modern Family” (1.6), “American Housewife” (1.2) and “Match Game” (0.8) all slipped a tenth.

“The Blacklist” held steady at 1.0 for NBC, “Law & Order: SVU” was off a tenth at 1.3 and “Chicago PD” was even with last week’s preliminary 1.3 (it adjusted up in the finals).

Network averages:

Adults 18-49 rating/share 1.3/5 1.2/5 1.2/5 1.1/4 0.3/1
Total Viewers (millions) 4.69 6.34 4.56 6.25 1.04


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/4, 2.0/5

“Jimmy Kimmel Live”: 0.6/4, 1.8/5

“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7

12:35 a.m.

“Nightline”: 0.4/3, 1.1/4

“Late Night with Seth Meyers”: 0.3/3, 1.2/4

“The Late Late Show with James Corden”: 0.3/3, 1.2/4


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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