via press release:

“The View” is Daytime’s #1 Program in Women 18-34; Posts 13-Week Highs in Total Viewers and Women 25-54, and a 12-Week High in Women 18-49

“The Chew” Delivers its Most-Watched Week in 6 Weeks in Women 25-54, and in 5 Weeks in Total Viewers; Out-Performs “All My Children’s” Year-Ago Average in Women 18-34 and Virtually Ties in Total Viewers

“The Revolution” Posts its 2nd-Most-Watched Week to Date in Total Viewers and Women 25-54; Monday’s Show is the Series’ #2 Telecast in Women 25-54

ABC Daytime

* Surging by 25% week to week, “The View” stood as Daytime’s #1 program in Women 18-34 (0.7 rating/221,000 – tie) and was the #2 program in Women 18-49 (1.2 rating/743,000) and Women 25-54 (961,000/1.6 rating).

* “The View” garnered 13-week highs in Total Viewers (3.847 million) and Women 25-54 (961,000) – since week of 11/21/11 – and a 12-week high in Women 18-49 (743,000 – since week of 11/28/11), posting across-the-board growth week to week, including by 10% in Women 18-49 (vs. 676,000).

* “The Chew” garnered a 6-week high in Women 25-54 (656,000 – since week of 1/9/12) and
a 5-week high in Total Viewers (2.437 million – since week of 1/16/12), powered by Monday’s telecast, “Cooking with the Stars – Melissa and Joan Rivers,” one the show’s Top 10 most-watched telecasts to date (#7).

o Moreover, “The Chew” surpassed “All My Children’s” year-ago weekly average by 7% in Women 18-34 (162,000 vs. 151,000) and nearly equaled in Total Viewers, pacing a mere
-3% lower (2.437 million vs. 2.505 million).

* “The Revolution” posted its 2nd-most-watched week to date in Total Viewers (1.541 million) and Women 25-54 (449,000), behind only its premiere week. Moreover, Monday’s telecast ranked as the series’ #2 telecast to date in Women 25-54 (529,000), behind only its launch on 1/16/12.

Following are the Daytime lineup averages, plus Top 5 programs ranks in Women 18-49 (sorted by) and Women 25-54: (why ABC made this table so tiny I have no idea -Ed.)

Source: NTI, Live + Same Day: Week of 2/20/12. “Price is Right” is average from 11:00 a.m. – 12:00 p.m.; “Let’s Make a Deal” is average from 10:00 a.m. – 11:00 a.m. All ranks/ties based on rating unless otherwise noted.

Posted by:TV By The Numbers

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