via press release:

ABC is the #1 Network in Daytime for 10th Consecutive Week

In Women 18-34, and for 6th Week in a Row in Women 18-49


“General Hospital” Ranks as Daytime’s #1 Program in Women 18-34 for the 6th Time in the Prior 7 Weeks, Boasting a 2-Year High in the Target Demo


“The Chew” Nearly Matches Last Week’s Series High in Women 18-34;

Hits 10-Month High in Total Viewers and 9-Month High in Women 18-49


Daytime Programming Highlights


  • ABC stood as Daytime’s #1 network for the 10th consecutive week in Women 18-34 (0.7 rating/239,000), and was #1 for the 6th straight week in Women 18-49 (0.9 rating/599,000 – tied).


  • “General Hospital” qualified as Daytime’s #1 program for the 6th time in the previous 7 weeks in Women 18-34 (0.8 rating/275,000), rising to a 2-year high in the target demo  – since week of 11/8/10.


  • “General Hospital” surged over year-ago levels in key measures, including by 19% in Total Viewers (2.81 million vs. 2.37 million), by 55% in Women 18-34 (275,000 vs. 177,000) and by 10% in Women 18-49 (697,000 vs. 635,000).


  • In the final week before holiday cooking season, “The Chew” virtually equaled last week’s series high in Women 18-34 (194,000 vs. 195,000), ranking among the week’s Top 5 daytime programs for the 2nd consecutive week (0.6 rating), and hit a 10-month high in Total Viewers (2.56 million) and 9-month high in Women 18-49 (482,000) – since weeks of 1/9/12 and 2/20/12, respectively.
Posted by:TV By The Numbers

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