Readers of the site know that broadcast primetime shows are sold to advertisers based on their adults 18-49 ratings. Something that only daytime TV fans may know is that daytime soaps are sold to advertisers based on women 18-49 ratings.

How would those daytime shows stack up to broadcast primetime shows in the more generic adults 18-49 ratings?

Errol Lewis at Soap Opera News has a post with the adults 18-49 ratings for the top 10 daytime shows in a recent week. Topping the list, The Young and The Restless drew a 1.1 adults 18-49 rating. That’s about what popular broadcast primetime repeats do on a Saturday night, and better than the median CW scripted primetime show did in new episodes last season. The #10 show on the list, As The World Turns, averaged a 0.5 adults 18-49 rating.

Here’s the top 3 shows in Errol’s chart, for the rest visit Soap Opera News

Adults 18-49
Week of May 31, 2010 vs Week of June 1, 2009

Rank Program Adults 18-49
Rating / Share
Percent (%) Change
18-49 Viewers
18-49 Percent (%) Change
1 Young and  Restless 1.1/8 NC 1,481,000 -2%
2 Price is Right II 0.8/6 -11% 1,100,000 -9%
General Hospital 0.8/6 NC 1,020,000 -1%
Posted by:TV By The Numbers

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