via press release:


New York – April 6, 2010 – “NBC Nightly News With Brian Williams” was the most watched network evening newscast for the week of March 29-April 4, 2010, according to Nielsen Media Research data. During the week, “Nightly” saw 7.746 million total viewers, +678,000 more than ABC “World News,’” 7.068 million and +2.586 million more than CBS “Evening News’” 5.160 million.

Season-to-date, “Nightly” leads “World News” by +1.238 million total viewers and is the only newscast to show growth versus the same period last season.

Last week, “Nightly” also led in the key demo adults 25-54.  “Nightly” delivered a 1.8 rating A25-54, ahead of “World News’” 1.5 and “Evening News’” 1.3. With 2.263 million A25-54 (000) viewers last week, the newscast beat “World News” by +372,000 viewers. Season-to-date, “Nightly” leads “World News” by +511,000 A25-54 viewers. This is the 71st consecutive week “Nightly” has topped “World News” in this key demo.

As the number one network broadcast last week, “Nightly News” delivered a 5.2/11 Household rating, with “World News” in second place with a 4.8/11, and “Evening News” in third with a 3.6/8.

On its digital platforms, “Nightly” continued its strong performance last week with more than 5.4 million online streams for the week ending April 3, 2010.

Posted by:TV By The Numbers

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