via press release:

New York – March 30, 2010 – “NBC Nightly News With Brian Williams” was the most watched network evening newscast for the week of March 22-28, 2010, according to Nielsen Media Research data. During the week, “Nightly” saw 8.360 million total viewers, +974,000 more than ABC “World News,’” 7.386 million and +2.704 million more than CBS “Evening News’” 5.656 million. CBS Evening News is based on a 3-day average due to NCAA Basketball.

Season-to-date, “Nightly” leads “World News” by +1.259 million total viewers and is the only newscast to show growth versus the same period last season.

Last week, “Nightly” also led in the key demo adults 25-54.  “Nightly” delivered a 2.0 rating A25-54, ahead of “World News’” 1.7 and “Evening News’” 1.4. With 2.447 million A25-54 (000) viewers last week, the newscast beat “World News” by +384,000 viewers. Season-to-date, “Nightly” leads “World News” by +515,000 A25-54 viewers. This is the 70th consecutive week “Nightly” has topped “World News” in this key demo.

As the number one network broadcast last week, “Nightly News” delivered a 5.5/11 Household rating, with “World News” in second place with a 5.0/10, and “Evening News” in third with a 3.9/8.

On its digital platforms, “Nightly” continued its strong performance last week with more than 7.3 million online streams for the week ending March 27, 2010.

Posted by:TV By The Numbers

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