via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS UP +13% YEAR-TO-YEAR IN ADULTS 25-54 – THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS – FOR THE WEEK ENDING NOV. 28
The CBS EVENING NEWS WITH SCOTT PELLEY is up +13% year-to-year in adults 25-54 (1.7/06 from 1.5/05) – the demographic most important to those who advertise in news – for the week ending Nov. 28, according to Nielsen live plus same day ratings.
The CBS EVENING NEWS WITH SCOTT PELLEY posted its best delivery in adults 25-54 since the week ending March 7, 2014.
The CBS broadcast is also up +2% among viewers (7.61m from 7.43m) compared to the same week last year.
Editor’s Note: Ratings for the week ending Nov. 28 and the year-ago comparisons represent a two-day average (Monday and Tuesday) due to the Thanksgiving holiday.
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