via press release:

“World News Tonight” Ranks #1 in Adults 25-54 for the Week of July 20


Season to Date “World News Tonight” Closes Nearly All of its News Demo Gap with “NBC Nightly News,” Delivering its Closest Performance in 8 years 


“World News Tonight” is Averaging its Largest Viewer Audience in 8 Years and Strongest News Demo in 4 Years


ABC News’  “World News Tonight with David Muir” ranked as the week’s No. 1 evening newscast in both Adults 25-54 (1.896 million) and Adults 18-49 (1.330 million) for the week of July 20, 2015, based on Live +Same Day Data from Nielsen Media Research.  “World News Tonight” beat “NBC Nightly News” (1.841 million and 1.310 million, respectively) by 55,000 Adults 25-54 and 20,000 Adults 18-49.


For the 2nd week in a row, “World News Tonight” improved on the previous week (1.795 million and 1.252 million, respectively, for w/o 7/13/15) in Adults 25-54 (+6%) and Adults 18-49 (+6%), hitting a 4-week high in Adults 25-54 and a 5-week high in Adults 18-49 – since weeks of 6/22/15 and 6/15/15, respectively.  In addition, the ABC program stood as the only evening newscast to improve on the previous week in either demo as “CBS Evening News” (-7%/-6%) and “NBC Nightly News” (-2%/-2%) were down in both measures.


“World News Tonight” improved on the year-ago week (7.191 million, 1.819 million and 1.193 million, respectively, on w/o 7/21/14) in all three key target demos: Total Viewers (+3%), Adults 25-54 (+4%), Adults 18-49 (+11%).  


“World News Tonight” cut its Total Viewers margins with “NBC Nightly News” by double-digits both week to week (-30% – 217,000 vs. 309,000) and year to year (-63% – 217,000 vs. 584,000). 


Season to date, “World News Tonight” has slashed nearly all of its season margin with “NBC Nightly News” in Adults 25-54 (-7% – 96,000 vs. 174,000), delivering its closest news demo performance with the NBC program in 8 years – since the 2006-07 season.  


Season to date, “World News Tonight” is averaging 481,000 more viewers, compared to the same time frame last season (8.404 million vs. 7.923 million), while “NBC Nightly News” is posting a 252,000 average loss (8.757 million vs. 9.009 million).  For the 2nd year in a row, “World News Tonight” is improving versus the same point last season in both Total Viewers (+6%) and Adults 25-54 (+1%) In fact, “World News Tonight” is improving the most in Total Viewers and standing as the only evening newscast to grow in Adults 25-54 compared to “CBS Evening News” (+3%/-2%) and “NBC Nightly News” (-3%/-7%). 


“World News Tonight” is averaging its largest overall viewer audience in 8 years and strongest in the key adult news demo in 4 years – since the 2006-07 and the 2010-11 seasons, respectively.  


“World News Tonight” cut its season gaps with “NBC Nightly News” by more than half in Total Viewers (-67% – 353,000 vs. 1.086 million) and Adults 18-49 (-62% – 87,000 vs. 229,000) to its closest performance in 7 years in Total Viewers and in 8 years in Adults 18-49  – since the 2007-08 and the 2006-07 seasons, respectively.


For the week, “World News Tonight” led the “CBS Evening News” by 1.376 million Total Viewers, by 552,000 Adults 25-54 and by 377,000 Adults 18-49, posting its largest overall viewer lead in 3 months and biggest in both adult demos in 7 weeks – since weeks of 4/20/15 and 6/1/15, respectively.


ABC “World News Tonight with David Muir” airs at 6:30 p.m., ET on the ABC Television Network.  Almin Karamehmedovic is the executive producer of the broadcast. Follow David Muir and the “World News Tonight” team online: @DavidMuir; @WNTonight;


EVENING NEWS (Week of July 20, 2015)


           TOTAL VIEWERS   ADULTS 25-54    ADULTS 18-49    HOUSEHOLDS



TONIGHT            7,440,000   1.6/7; 1,896,000 1.0/6; 1,330,000   4.9/11

NBC NIGHTLY NEWS   7,657,000   1.5/7; 1,841,000 1.0/6; 1,310,000   5.0/11

CBS EVENING NEWS   6,064,000   1.1/5; 1,344,000 0.8/4;   953,000   4.0/ 9



Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 7/20/15, 7/1

Posted by:TV By The Numbers

blog comments powered by Disqus