via press release:

“World News with Diane Sawyer” Narrows Total Viewing Gap with NBC for Fourth Consecutive Week

Marks Smallest Total Viewing Gap This Year “World News” Increases Total Viewing Advantage Over CBS

Both Year to Year & Week to Week

For the week of March 15th, “ABC World News with Diane Sawyer” averaged 7.21 million Total Viewers and a 1.6/7 among Adults 25-54 according to Nielsen Media Research.

Compared to the previous week, “World News” closed the Total Viewing gap with “NBC Nightly News” by 23% (-270,000). This marks the smallest weekly Total Viewing gap between the two programs since New Year’s week and the fourth straight week “World News” has narrowed the gap.

Year to Year, “World News” increased its Total Viewing advantage over “CBS Evening News” by 8% (+150,000). Compared to the previous week, “World News’” Total Viewing lead was 9% larger (+170,000) and its advantage among Adults 25-54 increased by 6% (+20,000).

Last week “World News” launched its special series “The Comeback: Saving America’s Middle Class,” featuring reporting by Diane Sawyer, Sharyn Alfonsi and David Muir. As part of “World News’” extensive coverage of the health care reform debate, Jake Tapper interviewed President Obama after an event to rally support for reform legislation in Ohio, and he also spent a day with Vice President Biden.

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

EVENING NEWS (Week of March 15, 2010)

Total Viewers Adults 25-54 Households
ABC 7,210,000 1.6/7;  1,950,000 4.9/11
NBC 8,130,000 1.9/8;  2,360,000 5.5/12
CBS 5,230,000 1.3/5;  1,600,000 3.5/7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/15/10, 3/8/10 & 3/16/09.

Posted by:TV By The Numbers

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