via press release:

“World News with Diane Sawyer” the Only Evening Network News Program to Improve Among Total Viewers Year-to-Year

“World News with Diane Sawyer” Narrows the Total Viewing Gap NBC

to the Smallest Margin Since October

“World News” Outperforms CBS by 2.55 Million Total Viewers Marking Largest Advantage Since the Week of the 2008 Presidential Elections

For the week of January 24, 2011, “ABC World News with Diane Sawyer” averaged 8.86 million Total Viewers and a 2.0 rating/7 share/2.47 million among Adults 25-54, according to Nielsen Media Research. For the 3rd week in a row and the 4th time in the last five weeks, “World News” improved on the year-ago week (w/o 01/25/10)in Total Viewers (+4%). In fact, “World News” stood as the only evening network news program to increase year-to-year.

For the 3rd consecutive week, “World News” narrowed the gap with “NBC Nightly News” compared to the prior week and the year-ago week in Total Viewers (-6% and -35%, respectively).  In fact, “World News”saw its smallest Total Viewer (1.02 million) margin to “NBC Nightly News” in 3 months – since w/o 10/25/10.  In addition, the ABC program shrank NBC’s year-ago week gap among Adults 25-54 (-15%) for the 4th straight week.

“World News” defeated the “CBS Evening News” by 2.55 million viewers and by 520,000 Adults 25-54. Improving its week-to-week margins by +15%, “World News” drew its largest Total Viewer advantage over the CBS program in over 2 years – since the week of the 2008 Presidential Elections (w/o 11/3/08). In addition, for the 4th time in the last five weeks, “World News” built on its year-ago margins over the “CBS Evening News” in both Total Viewers (+42%) and Adults 25-54 (+27%).

Note: Due to President Obama’s State of the Union Address on Tuesday 1/25/11, “World News” was recoded as “Wrld News Tonite” and was excluded from the average. The program’s weekly average is based on four days only (M, W-F).

Last week “World News” extensively covered the crisis in Egypt with reporting from ABC’s Alexander Marquardt and Lama Hasan. “World News” also covered the fifth snowstorm of 2011 to hit the East Coast.

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

EVENING NEWS (Week of January 24, 2011)

Total Viewers Adults 25-54 Households
ABC 8,860,000 2.0/7;  2,470,000 5.9/11
NBC 9,880,000 2.4/8;  2,940,000 6.4/12
CBS 6,310,000 1.6/6;  1,950,000 4.2/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 01/24/11, 1/17/11 & 1/25/10

Posted by:TV By The Numbers

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