via press release:

“World News with Diane Sawyer” the Only Evening Newscast to Grow Total Viewing Audience Week to Week

ABC Narrows Both Total Viewing and Demo Gaps with NBC Week to Week and Year to Year

For the week of August 23rd, “World News with Diane Sawyer” averaged 6.59 million Total Viewers and a 1.4/6 among Adults 25-54, according to Nielsen Media Research. “World News” was the only evening newscast to experience growth among Total Viewers, delivering 80,000 more Total Viewers compared to the previous week.

Compared to the previous week, the Total Viewing gap between “World News” and “NBC Nightly News” was 30% smaller, standing at 640,000 viewers, and the gap among Adults 25-54 was 28% smaller, standing at 280,000 viewers. ABC narrowed the Total Viewing gap with NBC by 16% and the Adults 25-54 by 43%. Additionally, ABC’s weekly Total Viewing lead over “CBS Evening News” was 5% larger, standing at 1,700,000 viewers.

Bob Woodruff began reporting “Katrina: Where Things Stand” from New Orleans on Wednesday, August 25 and continued filing reports throughout the week. On Thursday, August 26, Diane Sawyer had an exclusive interview with Connie Culp, the nation’s first face transplant recipient, as she completes the last phase of her history making procedure.  In addition, David Muir reported on the latest economic news.

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

EVENING NEWS (Week of August 23, 2010)

Total Viewers Adults 25-54 Households
ABC 6,590,000 1.4/6;  1,710,000 4.5/10
NBC 7,230,000 1.6/7;  1,990,000 4.9/10
CBS 4,890,000 1.2/5;  1,490,000 3.3/7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/23/10, 8/16/10, & 8/24/09.

Posted by:TV By The Numbers

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