CW continues its early* season premieres Thursday night with last year’s ratings savior Vampire Diaries (8pm) and the new Nikita (9pm) (*2 weeks before the official start of the “season”).
How will they do in the ratings?
On Thursday September 10, 2009, the CW had the series premiere of Vampire Diaries which scored a 2.1 rating for adults 18-49, a 2.2 rating for adults 18-34 and a 3.0 rating for the CW target women 18-34 demo. Champagne corks popped at the CW. By the spring, Vampire Diaries was averaging about a 1.6 adults 18-49 rating, and proportionally lower ratings in the other demos.
On the same night the season premiere of Supernatural drew a 1.4 rating for adults 18-49, a 1.5 rating for adults 18-34 and a 1.7 rating for the CW target women 18-34 demo. By the spring, Supernatural was averaging about a 1.2 adults 18-49 rating.
There were no other new scripted shows on broadcast that night, but the Thursday season premiere of Sunday Night Football sucked up a huge chunk of the ratings.
Like last year, Sunday Night Football kicks off tonight with the Vikings vs. the Saints, a very good pre-game matchup for ratings. The only other new shows on broadcast TV tonight are Big Brother and the 2 hour season finale of ABC’s Rookie Blue.
How do you think Vampire Diaries and Nikita will do?