The CW has announced early renewals for the 2010-2011 season.

Supernatural returns!  Gossip Girl and 90210 too.  Of course the Vampire Diaries was renewed and American’s Next Top Model will return too.

This leaves Smallville — which I think probably merely comes down whether Tom Welling wants to do the show — One Tree Hill, Melrose Place and Life Unexpected.  I’d guess One Tree Hill is very likely to be renewed.

Melrose Place is definitely not going to return and based on the last few weeks of ratings I worry that Life Unexpected is shaping up to be another Privileged.  A show critics and the network like that has difficulty gaining any traction with viewers.  At this point the best hope for Life Unexpected (besides a pick up in the ratings) is probably a very weak development season for CW.

Here’s the official press release:


Freshman Hit “The Vampire Diaries,” “Gossip Girl,” “90210,” “Supernatural” and “America’s Next Top Model” To Return Next Season

February 16, 2010 (Burbank, California) ? The CW Network has given early pickups to five series for next season, including four signature dramas and the reality hit AMERICA’S NEXT TOP MODEL.  All five shows will return in Fall 2010.

The series receiving early renewals include this season’s breakout hit THE VAMPIRE DIARIES, The CW’s most-watched show (4.6 million viewers) and the network’s number one show among adults 18-34 (2.5/8).  THE VAMPIRE DIARIES premiere generated the largest audience in network history for a series debut (5.7 million total viewers).  THE VAMPIRE DIARIES has improved The CW’s performance Thursday at 8:00 p.m. by 114% among women 18-34 this season.  The network also renewed fan favorite SUPERNATURAL, which will enter its sixth season next year.   SUPERNATURAL has one of the most loyal audiences of any show on television and does heroic work in a perennially tough time period.  It has improved over last season among women and adults 18-34 (29% and 8%, respectively) this season, a remarkable accomplishment for a fifth-year show.

Also given early pickups for next season are The CW’s Monday night sensation GOSSIP GIRL, which is The CW’s number one show among its target demographic of women 18-34, and Tuesday’s trend-setting drama, 90210, which sees some of TV’s largest percent increases from DVR playback, nearly doubling its women 18-34 live-only ratings once live+7 data is included.  Wednesday anchor AMERICA’S NEXT TOP MODEL will also be back for cycles 15 and 16 with superstar Tyra Banks and new groups of aspiring models.  TOP MODEL continues to rank second in the competitive Wednesday 8:00 p.m. hour among young women 18-34 (3.4/10).

Posted by:TV By The Numbers

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