via press release:


App That Delivers Cable TV To The iPad In The Home Has Been #1 In The
Entertainment Category In Apple’s App Store Since Sunday And Is
Currently The 10th Most Popular Free App For iPad Overall

BETHPAGE, NY, April 6, 2011 – Cablevision Systems Corp. (NYSE: CVC) today
announced that its Optimum App for iPad has surpassed 50,000 consumer downloads
since being added to the Apple App Store on Saturday. The app turns the iPad into
another television in the home, delivering approximately 300 live channels, thousands
of titles of video on demand (VOD), advanced searchable guide information and DVR
management. Available at no additional cost to Cablevision customers, the Optimum
App for iPad has been the most popular app in the Apple App Store’s Entertainment
category since Sunday, and is currently the 10th most popular free iPad app overall.
“We are very pleased by the strong and positive consumer reaction to the Optimum
App for iPad, reflected by download activity, ratings and reviews,” said Gary
Schanman, Cablevision’s senior vice president of video product management. “Our
objective was nothing short of delivering the full cable television experience to our
customers on an iPad in the home, and we are looking forward to continuing to
enhance and refine the app, which has already become very popular with our cable
television customers.”

The Optimum App for iPad gives Cablevision customers the additional flexibility and
convenience of watching television throughout the home, in places where set-top
boxes might not be ideal or even practical, like the kitchen, bathroom or work room.
Simply put, it is cable television, securely delivered to a tablet device operating as a
television in the home, and consistent with all of Cablevision’s existing agreements
with programmers. Customers do not need to have Internet access to use theOptimum App for iPad.

About Cablevision

Cablevision Systems Corporation (NYSE: CVC) is one of the nation’s leading media and
entertainment companies. Its assets include cable television operations that provide
industry-leading services to more than 3 million New York area households. A state-ofthe-
art cable system enables the company to offer a full suite of premier residential and
business communications services that include its iO TV® digital television, Optimum
Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless
Internet, and its Optimum Lightpath® integrated business communications solutions.
Cablevision also delivers advanced video, voice and Internet services to more than
300,000 households in Colorado, Montana, Wyoming and Utah. Through Rainbow Media
Holdings LLC, Cablevision operates several successful programming and entertainment
businesses, including AMC, IFC, Sundance Channel, WE tv and IFC Entertainment.
Cablevision serves the New York area with compelling local content through News 12
Networks, a local news leader; MSG Varsity, a suite of television and online services
covering high school activities; and, Newsday Media Group, a business unit that includes
Newsday, Long Island’s leading daily newspaper. The company also owns and operates
Clearview Cinemas, which includes Manhattan’s famed Ziegfeld Theatre, a frequent and
historic venue for film premieres and events.

Posted by:TV By The Numbers

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