Nielsen and Facebook this morning announced a multi-year deal that will enable the media and marketing research firm to tap the “consumer reach” of the online social network. The first product from the collaboration, not surprisingly, measures the effectiveness of advertising on Facebook.
Dubbed BrandLift, it will launch in the U.S. with select test partners this week and will be rolled out to all Facebook advertisers in the coming months.
Nielsen’s full of news this morning. While there are few details in the MediaPost article, this could simply be a “hey, we’ve got to announce something in social media” thing for Nielsen.
This has nothing to do with television measurement, yet. But you never know what future announcements may hold.
In anticipation then, let me be the first to comment “OMG, if Nielsen was using Facebook to measure TV shows, XXXX would definitely not have been canceled!”.