Parks & Recreation January 9

Parks and Recreation topped Nielsen’s Twitter ratings for February 23- March 1.

A program’s popularity on Twitter does not always correlate with its Nielsen television ratings and is not an accurate predictor of whether a show will be renewed.

via press release:

A total of 9.1 million people in the U.S. saw 1.3 million Tweets about the ”Saturday Night Live” 40th Anniversary Special on NBC on Sunday, 2/15/15, according to Nielsen. These Tweets were sent by over 449,000 people.

188 million Tweets were seen during the measurement period (show plus three hours before and after), earning Saturday Night Live had highest Twitter TV Impressions of any series episode to date, as measured by Nielsen Social. (Source: Nielsen, 9/1/13-2/15/15) (Nielsen, October 2011 to 2/15/15, series, ranked on Twitter TV Impressions)

Saturday Night Live also had the highest Unique Audience of any series episode in the 2014-2015 television season (Source: Nielsen, 8/15/14-2/16/15).


Nielsen Twitter Ratings February 23- March 1, 2015

Nielsen Twitter Ratings February 22-March 1 2015




Tweets: Tweets ascribed to a linear TV episode.
Unique Authors: Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
Impressions: The number of times any Tweets ascribed to a TV episode were seen.
Unique Audience: The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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