After the first 500 posts about online video viewing being a rounding error when it comes to TV viewing, it gets old, but our friends at NewTeeVee have more stamina for it than I do.  Liz Gannes has a good summary of a couple of new studies, one that points to online video viewing being overstated.  As has been mentioned many times here, what people say they do, and what they actually do when you observe them are two different things:

One of the researchers attributed the differences between people’s stated behavior and their observed behavior to both how they don’t want to admit how much TV they actually watch and how they do want to associate themselves with “new and cool” video consumption via the web and mobile phones.

Ironically, I actually do watch a lot of video on the web, and had you observed me over the last few weeks you’d have observed me watching:

  • The pilot for Royal Pains
  • The season premiere of Burn Notice (yeah, I know there were 3 episodes made available for screening but I’m saving the other two for the big screen HDTV!)
  • 9 episodes of the recent season of Numb3rs (to catch up, not available on demand)
  • 15 episodes of the recent season of NCIS (to catch up, not available on demand)

I don’t think that makes me the slightest bit cool,  and if the On-Demand offering  from Comcast were more comprehensive my web viewing would drop to almost nothing.   But I still can’t wait for Hulu to work on the iPhone.

And it turns out (unsurprisingly to many, I’m sure) that people who utilize bit torrent actually wind up paying for a lot of content in the real world:

Another — much smaller, and corporate-sponsored — study found that P2P users buy a ton of offline content. Users of P2P software from Vuze, which commissioned the study by Frank Magid Associates, buy more movie tickets and DVDs and rent more movies that the general Internet population

lots more on NewTeeVee

Posted by:TV By The Numbers

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