via press release:

As the Only Broadcast Net to Build Over the Year-Ago Week in Both Viewers and Key Adults, ABC Late-Night Turns in its 3rd Straight Week of Year-Over-Year Increases

“Nightline” is No. 1 Season to Date Among

Adults 25-54 and Total Viewers for First Time Since 1993

ABC News’ “Nightline” is No. 2 in Total Viewers,
Adults 18-49 and Adults 25-54 for the Week

ABC’s “Jimmy Kimmel Live” Stands as the Only Entertainment Program in
Late-Night to Post Year-to-Year Increases in Viewers and Adults 18-49

“JKL” Tops CBS’ “Ferguson” in Adults 18-49 for the 4th Week in a Row

ABC Late-Night (Monday – Friday)

During the Martin Luther King, Jr. holiday week, ABC Late-Night was up over the same week last year (w/o 1/18/10) by 8% in Total Viewers (2.32 million vs. 2.15 million), by 10% in Adults 18-49 (837,000 vs. 761,000) and by 16% in Adults 25-54 (1.06 million vs. 911,000), scoring its 3rd straight week of year-to-year increases. In fact, ABC stood as the only broadcast network in late-night to build over the year-ago week in all three measures.

“Nightline” (Monday – Friday)

For the week of January 17, 2011, ABC News’ “Nightline” took second in Total Viewers (3.86 million), Adults 25-54 (1.60 million) and Adults 18-49 (1.20 million), beating CBS’ “Late Show with David Letterman,” according to Nielsen Media Research for the week of January 17, 2011.

  • Season-to-date, “Nightline” ranks in first place among Total Viewers and Adults 25-54. This is the first time that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS. In addition, “Nightline” is up by +3% in Adults 25-54 season-to-date compared to the same point last year.

  • For the 3rd week in a row, “Nightline” improved on the same week last year in Total Viewers (+5%), Adults 25-54 (+13%) and Adults 18-49 (+6%). In fact, the ABC program grew over the same week last year in Total Viewers and Adults 25-54 in 6 of the last 7 weeks.  Among the three late night shows, “Nightline” stood as the only program to build on the year-ago week in all three Nielsen measures.

*Note: Due to the Martin Luther King holiday, ABC’s and NBC’s Monday telecast were coded as specials and excluded from the weekly average.

“Jimmy Kimmel Live” (Monday – Friday)

During the week of January 17, 2011, ABC’s “Jimmy Kimmel Live” was up in both Total Viewers (+8% — 1.69 million vs. 1.57 million) and Adults 18-49 (+11% — 689,000 vs. 618,000) over the year-ago week (w/o 1/18/10), turning in its 3rd consecutive week of year-to-year increases. Impressively, “JKL” stood as the only late-night entertainment program among the broadcast networks to post year-to-year increases in both viewers and the key young adult demo.

  • ABC’s “Jimmy Kimmel Live” topped CBS’ “The Late Late Show with Craig Ferguson” by 7% in Adults 18-49 (689,000 vs. 646,000), beating the CBS late-night program for the 4th week in a row.

*Note: Due to the Martin Luther King holiday, “Jimmy Kimmel Live’s” Monday telecast was coded as a special and excluded from the weekly average.

Late-Night Rank:

TOTAL VIEWERS A18-49(000) A25-54(000)

ABC        2,320,000      837,000     1,060,000

CBS      2,650,000      872,000     1,200,000

NBC        2,360,000      910,000     1,110,000

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 1/17/11, or as dated.  Comparisons based on 000s. ABC Late-Night = “Nightline” and “JKL”; CBS Late-Night = “Letterman” and “Ferguson”; NBC Late-Night = “Tonight Show,” “Fallon” and “Carson Daly.”

Posted by:TV By The Numbers

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