via press release:

Fringe Ratings Report: ABC Late-Night Programming

Week of January 3, 2011

ABC’s “Jimmy Kimmel Live” Turns in its Best Adults 18-49 Performance in 6 Weeks, Marking the Show’s 2nd-Strongest Numbers This Season

“JKL” Beats NBC’s “Fallon” in Total Viewers for the Week,
as a Repeat “JKL” Tops an Original “Fallon” on Friday

“JKL” Dominates CBS’ “Ferguson” in Adults 18-49 on 4 out of 5 Nights of the Week

Excluding the NBA Finals-led Broadcasts in June,

“JKL” Draws its 2nd-Largest Thursday Audience in Nearly One Year

Weekly National Ratings:

During the first week of 2011, ABC’s “Jimmy Kimmel Live” turned in its best performance in 6 weeks in both Total Viewers (1.82 million) and Adults 18-49 (755,000) – since the week of 11/22/10. Building on the previous week by 29% in viewers and by 25% in young adults (1.41 million and 602,000 in A18-49 on w/o 12/27/10), “JKL” attracted its 3rd-largest audience and its 2nd-highest Adult 18-49 number of the season.

Additionally, “JKL” was up 9% over the same week last year (w/o 1/4/10) in viewers (1.67 million) and 10% in young adults (685,000).

  • ABC’s “Jimmy Kimmel Live” outdrew NBC’s “Late Night with Jimmy Fallon” in Total Viewers (1.82 million vs. 1.79 million). In fact, a repeat of “JKL” on Friday (1/7/11) outperformed an original of “Fallon” by 9% in viewers (2.06 million vs. 1.89 million).
  • ABC’s “Jimmy Kimmel Live” bettered CBS’ “The Late Late Show with Craig Ferguson” in both Total Viewers (1.82 million vs. 1.76 million) and Adults 18-49 (755,000 vs. 672,000), marking the 2nd week in a row that “JKL” beat the CBS late-night program in the key young adult demo.
  • “JKL” topped CBS’ “Ferguson” in Adults 18-49 on 4 of 5 nights of the week, which included a repeat of “JKL” on Friday: Monday – 707,000 vs. 686,000; Wednesday – 806,000 vs. 519,000; Thursday – 894,000 vs. 831,000; Friday – 796,000 vs. 606,000.

  • Excluding the NBA Finals-led broadcast in June, “JKL’s” Thursday telecast (1/6/11) attracted the ABC late-night program’s 2nd-largest Adults 18-49 (894,000) audience on the night in almost one year – since 2/11/10 – behind only premiere week’s Thursday telecast (9/23/10).

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 1/3/11, or as dated.  Comparisons based on 000s.

Posted by:TV By The Numbers

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