via press release:

“Nightline” #1 in Total Viewers for 15 Straight Weeks and for 13th Time in 15 Weeks among Adults 25-54

Season to Date “Nightline” Ranks First in Late-Night among Total Viewers, Adults 25-54, and Adults 18-49

Season to Date“Nightline”Drawing Largest Overall Audience in 8 Years

 

 

During the week of May 30, 2011, ABC’s “Nightline” ranked No. 1 for the 2nd straight week across each of the target demos: Total Viewers (4.862 million), Adults 25-54 (1.736 million) and Adults 18-49(1.500 million), according to Nielsen Media Research.  “Nightline” finished No. 1 in Total Viewers for 15 straight weeks, while taking the top spot in Adults 25-54 for the 13th time in the last 15 weeks.

 

“Nightline” posted week-to-week gains in Adults 25-54 (+2%) and Adults 18-49 (+12%).  In fact, the ABC program attracted its largest Adults 18-49 audience in 6 months (since w/o 11/22/10) and 2nd best of the season.

 

For the 4th time in the last 5 weeks, Nightline improved on its performance on the year-ago week in all key target demos: Total Viewers (+2%), Adults 25-54 (+6%) and Adults 18-49 (+6%).   In fact,“Nightline” posted year-to-year increases in 15 of the last 16 weeks among Total Viewers and in 11 of the last 12 weeks among Adults 25-54.

 

Season to date “Nightline” ranks first in late-night among Total Viewers, Adults 25-54 and Adults 18-49. This is the first time ever that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS.  In addition, “Nightline” is up by +5% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year. Season to date “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.

 

*Note: Due to the Memorial Day holiday, ABC’s, CBS’ and NBC’s Monday telecasts were coded as specials and excluded from the weekly average.  In addition, due to the NHL Stanley Cup Finals Game 1 on Wed (6/1), “The Tonight Show” was retitled “The Tonight Show-JL” & was excluded from the average.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Juju Chang are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

 

(Week of May 30, 2011)

 

TOTAL VIEWERS A25-54(000)/Rtg A18-49(000)/Rtg
ABC “Nightline”       3,862,000     1,736,000/ 1.4      1,500,000/ 1.1
CBS “Late Show”       2,687,000     1,061,000/ 0.9        768,000/ 0.6
NBC “Tonight Show”    3,618,000     1,630,000/ 1.3      1,304,000/ 1.0

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 05/30/11, 5/23/11 & 5/31/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/20/10-6/3/11 vs. 9/21/09-6/4/10).

 

Posted by:TV By The Numbers

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