via press release:
COMEDY CENTRAL® RECORDS BEST THIRD QUARTER IN NETWORK’S HISTORY
IN PRIME, LATE NIGHT AND TOTAL DAY——–
Third Quarter 2010 Marks The Most-Watched And Highest-Rated Third Quarter
In COMEDY CENTRAL’S History With Double-Digit Growth Across All Day Parts
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#1 Cable Network In Prime Among Men 18-24
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“The Daily Show with Jon Stewart” And “The Colbert Report” Continue Their Late Night Dominance
As The Most-Watched Late Night Talk Shows Among Adults 18-34, Men 18-34 And Men 18-24
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“Tosh.0” Was The Most-Watched Series In All Of Television In Wednesday Prime With Men 18-34
And Men 18-24 And The Most-Watched Series In Cable In Wednesday Prime With Adults 18-34
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COMEDY CENTRAL Digital On Pace To Record Its Best Quarter Ever
Continuing Its Dominance As The #1 Humor Destination On The Web
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NEW YORK, September 28, 2010 — COMEDY CENTRAL had a third quarter for its history books, recording double-digit gains across all day parts and all key demographics, leading to the most-watched and highest-rated third quarter in the network’s history. The strong third quarter performance was exemplified among young men who made COMEDY CENTRAL the #1 cable network in Prime among Men 18-24 and the #2 network in Prime among Men 18-34, behind ESPN. COMEDY CENTRAL’s record-breaking run extended off the linear channel to COMEDY CENTRAL Digital, the #1 humor destination on the Web, which is on pace to record its best quarter ever with an average monthly audience of over 9 million Unique Visitors.
Led by the break-out of “Tosh.0,” the most-watched series in all of television on Wednesday nights with Men 18-34 and Men 18-24, COMEDY CENTRAL recorded its most-watched third quarter in Prime in the network’s history with an average of one million total viewers, along with its highest-rated third quarter in Prime among P18-49 (up +22% vs. 3Q ’09), P18-34 (up +33%), M18-34 (up +35%) and M25-34 (up +43%).
In late night, the indomitable pairing of “The Daily Show with Jon Stewart” and “The Colbert Report,” both of which had their most-watched third quarters ever among total viewers and highest-rated quarters ever among P18-49, led COMEDY CENTRAL to its most-watched third quarter in Late Night in COMEDY CENTRAL’s history with an average of one million total viewers and its highest-rated third quarter in Late Night among P18-49 (up +12%), P18-34 (up +18%), M18-34 (up +17%), M18-24 (up +24%) and M25-34 ( up +12%). For the quarter, “The Daily Show” and “The Colbert Report” were the Top 2 most-watched late night talk shows with P18-34, M18-34 and M18-24.
To complete the trifecta, COMEDY CENTRAL also recorded its most-watched third quarter in Total Day in its history with an average of 600,000 total viewers and its highest-rated third quarter in Total Day in the channel’s history among P18-49 (up +17), P18-34 (up +25%), M18-34 (up +26%, M18-24 (up +23%) and M25-34 (up +28%).
