via press release:

Growing Week-to-Week and Year-to-Year,

“Nightline” Hits 4-Week Highs in Total Viewers and Adults 25-54


Season to Date, “Nightline” Ranks First in Late-Night among Total Viewers and Adults 25-54


Season to Date, “Nightline” is Drawing its Largest Overall Audience in 8 years


During the week of July 4, 2011, ABC’s “Nightline” finished second among the late-night programs across each of the  target demos:  Total Viewers (3.984 million), Adults 25-54 (1.554 million) and Adults 18-49 (1.211 million), according to Nielsen Media Research.  For the 2nd week in a row, the ABC program built on the previous week in Total Viewers (+5%), Adults 25-54 (+8%) and Adults 18-49 (+10%) to deliver its strongest performance in 4 weeks – best since w/o 6/6/11.


In addition, “Nightline” improved on its year-ago week for the 4th time in the last 6 weeks in Total Viewers (+13%) and Adults 25-54 (+5%).  In fact, “Nightline” saw its overall audience grow year to year for the 19th time in the last 21 weeks.


Season to date, “Nightline” ranks first in late-night among Total Viewers and Adults 25-54.  This is the first time ever that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS.  In addition, “Nightline” is up by +5% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year.  Season to date, “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.


Note: Due to the July 4th holiday on Monday, all three programs were coded specials and were excluded from the average.  The weekly averages for all three programs are based on 4 days only (Tuesday-Friday). 


ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Juju Chang are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.


(Week of July 4, 2011)


  TOTAL VIEWERS    A25-54(000)/Rtg     A18-49(000)/Rtg  
ABC “Nightline”      3,984,000      1,554,000/1.2      1,211,000/0.9 
CBS “Late Show”      2,602,000      1,038,000/0.8        837,000/0.6
NBC “Tonight Show”   4,298,000      1,755,000/1.4      1,362,000/1.0
Posted by:TV By The Numbers

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