Leno was in repeats all week last year, but so was Conan for the same week one year ago.

Jay Leno’s Tonight Show trailed Conan’s Tonight Show adults 18-49 ratings on a calendar week basis (2010 vs. 2009).

Leno’s Tonight Show for the week of August 16-20  averaged a 0.9 rating with adults 18-49 and Conan’s Tonight Show ratings for the comparable calendar week last year (August 17-21, 2009) averaged a 1.0 rating with adults 18-49.

Leno’s repeats did  beat Letterman repeats  for the week and both shows were down 0.1 from last year so it’s not unreasonable to chalk the results up to seasonal declines.

The chart shows the late night adults 18-49 weekly average ratings for 2009 and 2010.

Note: The week ending 7/2/2010, the Tonight Show was in repeats, and was delayed by Wimbledon coverage. The week of 7/9/2010 the Late Show was in repeats, and both shows Monday airings were excluded because of the holiday. For the weeks ending 7/16-8/6, Late Show was a repeat only on Friday.  The week ending 8/13, Late Show was encores all week.  Both Late Show and Tonight Show were repeats the week ending 8/20.

No more chart of the sequential weeks comparison between Conan and Leno. That chart was always a bit apples/oranges because of the different seasons. While before the calendar runs of the shows overlapped we had to make do, now that we have some of the same time period to compare, the sequential chart has been retired.

Posted by:TV By The Numbers

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