©2015/Mary Ellen Matthews/NBC
©2015/Mary Ellen Matthews/NBC

This week’s episode of Saturday Night Live with host Scarlett Johansson  and musical guest Wiz Khalifa averaged a 1.6 adults 18-49 rating in the 25 markets with local people meters, down from last week with host Taraji P. Henson and musical guest Mumford & Sons which averaged a 1.9 adults 18-49 rating.

via NBC press notes

In Late-Night Metered-Market Household Averages for Saturday Night:

          “Saturday Night Live,” with host Scarlett Johansson and musical guest Wiz Khalifa (3.4 rating, 9 share in household results in Nielsen’s 56 metered markets, 1.6/7 in adults 18-49 in the 25 markets with Local People Meters) ranked as the #1 telecast of the night on the Big 4 networks in metered-market households and adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in both measures. In the Local People Meters, “SNL” beat the 18-49 rating of the top primetime telecast on those networks by +167% (1.6 vs. 0.6 for CBS’s “48 Hours”).

·         Note that “SNL” adds significant viewership via time-shifting, with originals this season growing by an average of +43% going from “live plus same day ratings” to “live plus seven day” in national adult 18-49 rating (from a 1.91 rating to a 2.74).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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