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This week’s episode of Saturday Night Live with host Reese Witherspoon and musical guest Florence + The Machine averaged a 2.0 adults 18-49 rating in the 25 markets with local people meters, way up from last week with host Scarlett Johnansson and musical guest Wiz Khalifa which averaged a 1.6 adults 18-49 rating.

via NBC press notes

In Late-Night Metered-Market Household Averages for Saturday Night:

“Saturday Night Live,” with host Reese Witherspoon and musical guest Florence + the Machine (3.7 rating, 10 share in household results in Nielsen’s 56 metered markets, 2.0/9 in adults 18-49 in the 25 markets with Local People Meters) matched the show’s highest 18-49 rating in the Local People Meters since Jan. 31 (2.1/10 with host J.K. Simmons and musical guest D’Angelo and The Vanguard), equaling over that span the April 4 telecast (with host Michael Keaton and musical guest Carly Rae Jepsen, 2.0/9) and the March 7 edition (2.0/10 with host Chris Hemsworth and musical guest Zac Brown Band). In metered-market households, it’s the top “SNL” since April 11 (3.8/10 with host Taraji P. Henson and musical guest Mumford & Sons).


This week’s “SNL” is the #1 non-sports telecast of the night on the Big 4 networks in metered-market households and adults 18-49 in the Local People Meters, ahead of all primetime entertainment programs on those networks in both measures.


Versus the same night last year, “Saturday Night Live” is virtually matching the year-ago telecast in metered-market households (3.7/10 vss. 3.8/10 on May 10, 2014) and is up +11% in 18-49 in the Local People Meters (2.0/9 vs. 1.8/8).


Note that “SNL” adds significant viewership via time-shifting, with originals this season growing by an average of +43% going from “live plus same day ratings” to “live plus seven day” in national adult 18-49 rating (from a 1.91 rating to a 2.74).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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