The Tonight Show Jimmy Fallon Premiere

via press release:

JIMMY FALLON ENCORES TOP LETTERMAN ORIGINALS AND FALLON’S WEEK OF FOUR FIRST-RUNS AND ONE ENCORE

 

‘TONIGHT’ REBROADCASTS PREVAIL FOR THE WEEK OF MARCH 9-13 IN 18-49 AND TOTAL VIEWERS, DESPITE KIMMEL’S THURSDAY BOOST FROM AN APPEARANCE BY PRESIDENT OBAMA

 

FALLON AND MEYERS GROW VS. THEIR PRIOR ENCORE WEEK

Late-Night Results for Week 25:

·         A week of encore telecasts of “The Tonight Show Starring Jimmy Fallon” has prevailed in both adults 18-49 and total viewers versus a week of originals of “Late Show with David Letterman” and a week of four first-runs and one encore for “Jimmy Kimmel Live.”

·         For the week of March 9-13, Fallon’s rebroadcasts averaged a 0.83 rating in adults 18-49, giving him a +24% margin over the 0.67 for “Kimmel” (which aired an encore on Friday and featured President Obama as a guest on Thursday’s original) and a +57% advantage over the 0.53 for Letterman, which aired first-runs throughout the week.

·         At 12:35 a.m. ET, a week of “Late Night with Seth Meyers” rebroadcasts (0.42 in adults 18-49) outrated CBS’s encores of “Late Late Show” (0.31) in all key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

·         Versus their most recent week of rebroadcasts, Jan. 26-30, Fallon was up +4% in adults 18-49 (with a 0.83 rating vs. a 0.80) and up +8% in total viewers (3.009 million vs. 2.780 million) and Meyers grew by +14% in 18-49 (0.42 vs. 0.37) and +13% in total viewers (1.369 million vs. 1.211 million).

 

WEEK 25

Show…18-49…total viewers

11:35 p.m.-12:35 a.m.

Tonight (R)…0.83/4…3.009 million

Dave (R)…0.53/2…2.822 million

Kimmel *…0.67/3…2.935 million

12:35-1:05 a.m.

Nightline…0.44/3…1.739 million

12:35-1:35 a.m.

Seth Meyers (R)…0.42/3…1.369 million

Late Late Show (R)…0.31/2…1.193 million

1:35 a.m.-2:05 a.m.

Carson Daly  (R)…0.24/2…0.798 million

* Friday’s “Kimmel” “was an encore.

 

SEASON AVERAGES

Show…18-49…total viewers

11:35 p.m.-12:35 a.m.

Tonight…1.17/6…4.043 million

Dave…0.52/2…2.764 million

Kimmel…0.64/3…2.755 million

12:35-1:05 a.m.

Nightline…0.41/2…1.711 million

12:35-1:35 a.m.

Seth Meyers…0.49/3…1.560 million

Late Late Show…0.33/2…1.393 million

1:35 a.m.-2:05 a.m.

 

Carson Daly …0.29/2…0.854 million

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus