jessica-jones-quantico-ratings

The first peek into measuring how big Netflix shows do has (perhaps) come along — courtesy of one of its competitors and suppliers.

NBCUniversal’s head of research, Alan Wurtzel, offered up some numbers for Netflix shows at a presentation Wednesday at the winter TV press tour. Based on those numbers, shows like “Jessica Jones” and “Master of None” have drawn audiences that would make them solid players on broadcast TV, but not necessarily network-changing hits.

A couple of caveats here: The data Wurtzel cited comes not from Netflix but from a company called Symphony Advanced Media. And the gist of the presentation was to counter the notion that Netflix and other streaming services aren’t the death knell for traditional TV that they’re often portrayed to be.

The numbers are also just for the 18-49 demographic, which is the primary currency of commercial TV but doesn’t really matter to a streaming service. Netflix doesn’t care if you’re 18 or 78, as long as the subscription fees keep rolling in.

(TV by the Numbers has reached out to Netflix for comment on the figures Wurtzel offered and will update this post if there’s a reply.)

With all that out of the way, the numbers are still pretty interesting. Using Symphony’s data for October through December, “Jessica Jones” averaged 4.8 million 18-49 viewers per episode over 35 days after its November launch. “Master of None” brought in 3 million such viewers per episode, “Narcos” 3.2 million. “The Man in the High Castle,” which Amazon says it its most-watched original drama series, drew 2.1 million 18-49 viewers over 35 days.

How do those compare to what’s on commercial TV? Well, the 4.8 million 18-49 viewers for “Jessica Jones” works out to a 3.8 rating (one ratings point equals about 1.27 million people). So its 35-day rating is roughly equal to the seven-day rating for “Grey’s Anatomy” (3.9) this season.

A better comparison, though, might be “Quantico” or “The Blacklist.” Both shows score a 3.0 in Live +7 ratings, and the longer 35-day tail typically adds 0.7 to 1.0 to the total. By comparison, “Empire’s” 7.3 rating in Live +7 equals 9.26 million people.

“Narcos” and “Master of None” come out at 2.5 and 2.4 ratings in adults 18-49 over 35 days, while “The Man in the High Castle” is about a 1.7.

Symphony, incidentally, is a bit like Shazam for TV. It uses audio content recognition to discover what a person is watching. Wurtzel says its sample size is currently 15,000 users.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

  • http://scandalsheet.ca/2016/01/14/adeles-carpool-karaoke-is-just-what-we-need-today/ Adele's Carpool Karaoke with James Corden | Scandal Sheet

    […] -Friends “reunion” update: Matthew Perry is not coming. -Interesting. If the Netflix numbers NBC offered up yesterday at the TCAs are accurate, Jessica Jones is about as big as Quantico. […]

    Like

  • http://filmjunk.com/2016/01/18/netflix-confirms-jessica-jones-season-2-contemplates-punisher-spin-off-series/ Netflix Confirms Jessica Jones Season 2, Contemplates Punisher Spin-Off Series - Film Junk

    […] not a huge surprise, considering that the show appears to have been a success for Netflix (recent estimates put its ratings on par with a network show like The Blacklist or Quantico). Before a new season of […]

    Like

  • http://mobile.ihostreview.com/marvels-agent-carter-highly-unlikely-to-get-another-season/ Marvel's Agent Carter "Highly Unlikely" to Get Another Season | Xbox Game Repair Guide

    […] first episode managed. Although Netflix rarely release the figures for their shows, it has been estimated that Jessica Jones averaged around 4.8 million viewers per episode during the month after its […]

    Like

  • http://democratsnewz.com/marvels-agent-carter-highly-unlikely-to-get-another-season/ Marvel's Agent Carter "Highly Unlikely" to Get Another Season - Democratsnewz

    […] first episode managed. Although Netflix rarely release the figures for their shows, it has been estimated that Jessica Jones averaged around 4.8 million viewers per episode during the month after its […]

    Like

  • http://inethonduras.net/marvels-agent-carter-highly-unlikely-to-get-another-season/ Marvel’s Agent Carter “Highly Unlikely” To Get Another Season | TMC

    […] first episode managed. Although Netflix rarely release the figures for their shows, it has been estimated that Jessica Jones averaged around 4.8 million viewers per episode during the month after its […]

    Like

  • https://adventuresgate.wordpress.com/2016/05/04/marvels-agent-carter-highly-unlikely-to-get-another-season/ Marvel’s Agent Carter “Highly Unlikely” to Get Another Season – Adventures Gate

    […] first episode managed. Although Netflix rarely release the figures for their shows, it has been estimated that Jessica Jones averaged around 4.8 million viewers per episode during the month after its […]

    Like

  • http://totallypopculture.com/marvels-agent-carter-highly-unlikely-to-get-another-season/ Marvel’s Agent Carter “Highly Unlikely” to Get Another Season | TotallyPopCulture

    […] first episode managed. Although Netflix rarely release the figures for their shows, it has been estimated that Jessica Jones averaged around 4.8 million viewers per episode during the month after its […]

    Like

  • http://www.sogogames.com/2016/05/05/marvels-agent-carter-highly-unlikely-to-get-another-season/ Marvel's Agent Carter "Highly Unlikely" to Get Another Season

    […] first episode managed. Although Netflix rarely release the figures for their shows, it has been estimated that Jessica Jones averaged around 4.8 million viewers per episode during the month after its […]

    Like

  • http://cake.youthkiawaaz.com/2016/05/16/female-superheroes-of-colour/ Why Aren't There Enough Female Superheroes Of Colour In Movies

    […] them. As we’ve seen from the success of shows like ‘Jessica Jones’ (which averaged nearly 5 million viewers per episode in its run), there is absolutely no reason that we can’t have a female superhero […]

    Like

  • https://translatorpress.com/blog/chinas-the-interpreter-breaks-100-million-viewer-mark-in-one-week-slator-press-release-subscription/ China's “The Interpreter” Breaks 100 Million Viewer Mark in One Week - Slator (press release) (subscription) - TranslatorPress

    […] take some inspiration from this. Those 100 million viewers after only a few episodes would leave Jessica Jones in the […]

    Like

  • http://www.imgroup.com/netflixs-ratings-arrested-development/ Netflix Ratings Under Arrested Development? - IMGROUP

    […] The reality might be very different. As Screener observes: […]

    Like

  • https://samsdesignconcepts.wordpress.com/2018/03/26/the-journey-begins/ The Man in the High Castle – Competitor’s Advertising – Sam's Design Concepts

    […] Porter, Rick. (2016). At Last, Netflix Viewing Numbers: ‘Jessica Jones’ is About as Big as ‘Quantico”. Taboola. Retrieved from https://tvbythenumbers.zap2it.com/more-tv-news/at-last-netflix-viewing-numbers-jessica-jones-is-about… […]

    Like

  • http://theheathplanet.com/netflix-originals-that-didnt-live-up-to-the-hype/ Netflix originals that didn’t live up to the hype – Hot news in all the world

    […] with critics and audiences. Then came Jessica Jones, which was also immediately heralded as an MCU must-watch, and Luke Cage absolutely crushed it as well. In contrast, Iron Fist was met with stunning […]

    Like

  • https://hiplatina.com/20-latina-superheroes-never-knew-rooting/ 20 Latina Superheroes You Never Knew You Were Rooting For | HipLatina

    […] “heroes” in the first place. The success of the Wonder Woman movie and Netflix shows like Jessica Jones prove that women are hungry to see themselves kicking ass on screen. However, Black and Brown girls […]

    Like

blog comments powered by Disqus