FOX will begin live-streaming its primetime entertainment programming nationwide, the network announced Monday. The initiative will make FOX the first broadcaster to simulcast its primetime programming in all 210 television markets nationwide on its own digital platforms.

Entertainment programs will be available for authenticated pay-TV subscribers to view live on via and Fox Now for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast. The first live stream will be available Monday with the 8 p.m. ET/PT broadcast of “So You Think You Can Dance: The Next Generation.”

Sports programming will not be included in the live-streaming initiative. Live-stream viewing will not be included in Nielsen ratings for FOX programming, but will be part of multi-platform viewing data collected by the network. Although ad loads will be the same for live-streamed shows, the ads themselves will be different from those featured on television.

Network live-streaming isn’t exactly new — broadcasters have been offering streams of their prime-time feeds for several years now. FOX says it’s the first to offer the service in every market without a fee attached.

“FOX has been at the forefront of providing greater access to our buzz-defining shows, like ‘Empire,’ ‘Lucifer,’ ‘Scream Queens’ and ‘Family Guy,’  FOX chairmen and CEOs Dana Walden and Gary Newman say in a statement. “Adding nationwide primetime live streams is just another great example of how the Fox Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”

Posted by:Daniel Holloway, Variety

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