CBS is turning the coveted post-Super Bowl spot, usually reserved to spotlight a prime-time show, over to its late-night shows.
“The Late Show with Stephen Colbert” will air a live episode following Super Bowl 50 on Feb. 7, 2016. “The Late Late Show with James Corden” will also air a special episode that night after the late local news.
“It’s been a very big year in late night at CBS,” says Glenn Geller, CBS Entertainment president. “We’re extremely proud of our two new late-night franchises, and we’re thrilled to give Stephen and James this Super Bowl Sunday showcase.”
CBS says “The Late Show” will be the first late-night show to air in the immediate post-Super Bowl spot. ABC launched “Jimmy Kimmel Live” on Super Bowl Sunday in 2003, but it aired following an episode of “Alias.”
The Super Bowl all but guarantees a huge ratings bump for the show airing after it, but the last few prime-time shows that got the showcase didn’t see much lasting effect.
In 2015 “The Blacklist” scored an 8.4 same-day rating for NBC after the game but fell to 2.4 — below its last regular episode — in its Thursday-night debut. In 2014, “New Girl” (11.4) and “Brooklyn Nine-Nine” (6.9) each returned to their normal range (1.6 and 1.4) with their next telecasts. Ditto for “Elementary” in 2013: 7.8 after the game, 2.2 in its next regular airing.