NBC’s coverage of the Macy’s Thanksgiving Day Parade always does well. The 2015 broadcast was no exception.
The three-hour parade drew a 12.6 rating/27 share in households in the overnight metered markets — the highest mark for any entertainment telecast on broadcast TV this season, regardless of time of day. (The prime-time high for the season thus far was an NFL-assisted “60 Minutes” on Nov. 15, which drew a 12.5/19.)
The parade also scored a 7.0 rating among adults 18-49 in the 25 markets with local people meters, up a tenth from last year’s 6.9. The household rating is down a tenth from 12.7 in 2014.
The big numbers for the parade helped “The National Dog Show” improve its ratings as well. In metered-market households, it scored a 5.8/13, up from 5.7/13 last year. The show’s 3.0 rating among adults 18-49 is the best in the 13 years NBC has tracked local people meters.