good-morning-america

via press release:

“GMA” is #1 for the Week

 

“GMA” Posts Largest Total Viewer Advantage 

Over NBC’s “Today” in Nearly 3 Months

 

“GMA” is Delivering its Largest Adults 25-54 Season Margin

Over “Today” in 23 Years

 

 

ABC News’ “Good Morning America” finished as the No. 1 morning newscast in Total Viewers (5.615 million) and Adults 25-54 (2.056 million) during the week of February 9, 2015, based on Live +Same Day Data from Nielsen Media Research. “GMA” outperformed “Today” (4.917 million and 1.902 million, respectively) with stronger margins compared to the prior week in both Total Viewers (+53% – 698,000 vs. 457,000) and Adults 25-54 (+258% – 154,000 vs. 43,000).  In fact, “GMA” led “Today” by its largest overall viewer advantage in nearly 3 months – since w/o 11/17/14.   

 

Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 603,000 Total Viewers and by 151,000 Adults 25-54. In fact, “GMA” has substantially increased its season margin over “Today” versus the same point last season in Adults 25-54 (+70% – 151,000 vs. 89,000).

 

Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, “GMA” is seeing its largest season margin over “Today” in Adults 25-54 in 23 years – since the 1991-92 season.

                                                                                                                             

During the week, “GMA” beat “CBS This Morning” in Total Viewers (+56%), Adults 25-54 (+77%) and Adults 18-49 (+77%). 

 

WEEK OF 2/9/15        TOTAL VIEWERS    ADULTS 25-54        ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA    5,615,000     1.7/13; 2,056,000   1.1/11; 1,387,000    4.1/15

TODAY                   4,917,000     1.6/12; 1,902,000   1.1/11; 1,450,000    3.6/14

CBS THIS MORNING        3,594,000     1.0/ 8; 1,161,000   0.6/ 6;   785,000    2.6/10

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/9/15, 2/2/15 and 2/10/14, or as dated.  Most Current: 2014-2015 Season (9/22/14 – 2/15/14) and 2013-2014 Season (9/23/12 – 2/16/14).  Averages based on regular telecasts. 

 

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.

Posted by:TV By The Numbers

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