via NBC press release:



“Today” Continues to Widen Its STD Leads Over GMA in Homes, Viewers and Key Demos

NEW YORK – April 9, 2009 – NBC News’ “Today” continues as the dominant morning news program topping the competition in all categories. For the week ending April 5, “Today” was No. 1 with more than 5.6 million total viewers – a 1.04 million (23 percent) lead over GMA, and a 2.81 million (101 percent) lead over “The Early Show.” This week’s win marks “Today’s” 695th consecutive week in first place.

Season-to-date, “Today’s” advantages over GMA have increased in homes, total viewers, and W25-54 versus the same period last season. Season-to-date, “Today” has now widened its lead over GMA 23% (+1,047,000) in total viewers versus a 19% (+890,000) advantage during the same period last season.

For the week, “Today” led with a 4.2 household rating/15 share and more than 5.6 million viewers. “GMA” trailed by large margins with a 3.4/12 and less than 4.6 million viewers. CBS’ “The Early Show” remained far behind in third place, with a 2.1/7 and 2.8 million viewers.

In rating A25-54, “Today” led GMA by 24 percent (4 tenths) and beat the “Early Show” by 110 percent (1.1 ratings points). In rating A18-49, “Today” outperformed GMA by 23 percent (3 tenths) and Early Show by 129 percent (9 tenths).

“Today II” posted a 2.5/9 in homes and more than 3.3 million viewers “Today II” outperformed CBS Early Show in homes and total viewers and key demos. “Today II” was up in total viewers versus the same week last season.

For the week, “Today III” delivered a 1.4/5 in homes and 1.8 million viewers. Season-to-date, “Today III” has improved in A18-49 and A25-54.

On its digital platforms, “Today” continued its strong performance during the week with more than 6.1 million online streams.’s stories, blog, message boards and live votes were also popular with users.

Jim Bell is the executive producer of “Today” (Monday – Friday, 7-11 a.m.).

Posted by:TV By The Numbers

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