CBS Sunday Morning

via press release:

“CBS SUNDAY MORNING WITH CHARLES OSGOOD” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS AND IS SUNDAY’S #1 NEWS PROGRAM WITH ADULTS 25-54 AND VIEWERS

 

CBS SUNDAY MORNING WITH CHARLES OSGOOD posted year-to-year gains in viewers and was the #1 Sunday morning news program with adults 25-54 – the demographic that matters most to those who advertise in news – and viewers, according to Nielsen live plus same day ratings for May 31.

 

CBS SUNDAY MORNING delivered 6.03 million viewers and a 1.2/07 in adults 25-54.  Compared to the same day last year, CBS SUNDAY MORNING was up +16% in viewers (from 5.20m) and even in adults 25-54.

 

Television year-to-date, CBS SUNDAY MORNING was up +2% viewers (6.08m from 5.97m) compared to last year. 

 

Sunday’s broadcast featured CBS SUNDAY MORNING’s special “By Design” edition, which was anchored Charles Osgood from the Auldbrass Plantation in Yemassee, S.C. Among the stories in the broadcast were Anthony Mason’s profile of Jerry Seinfeld; Richard Schlesinger’s report on the design of Shaker furniture; Lee Cowan’s report on how the cities of Charleston and Savannah are trying to modernize while still honoring their history; Susan Spencer’s look how some old, familiar products like the Band-Aid and mousetraps are new again; Jane Pauley’s story on bank design; Luke Burbank’s report on high-end, low-cost products with a humanitarian purpose; Mo Rocca’s story about high-rise window washers; and Mark Strassmann’s piece on the craftwork of low country sweetgrass baskets.

 

 

CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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