via press release:
“CBS THIS MORNING” IS THE ONLY NETWORK MORNING NEWS BROADCAST TO POST YEAR-TO-YEAR GAINS IN ADULTS 25-54, THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, VIEWERS AND WOMEN 25-54
“CBS This Morning” Added Nearly Half a Million Viewers Compared to Last Year
CBS THIS MORNING
For the week ending June 5, CBS THIS MORNING was the only network morning news program to post year-to-year gains among adults 25-54 (+14%, 0.8/07 from 0.7/06) – the demographic most important to those who advertise in news – as well as viewers (+15%, 3.44m from 2.98m) and women 25-54 (+13%, 0.9/07 from 0.8/06) compared to a year ago. According to Nielsen live plus same-day ratings, CBS THIS MORNING gained nearly half a million viewers (+460,000) compared to the same week last year. Television year-to-date, CBS THIS MORNING is the only network morning news broadcast posting gains in viewers (+9%, 3.39m from 3.10m) compared to last year.
CBS THIS MORNING: SATURDAY
On June 6, CBS THIS MORNING: SATURDAY posted double-digit percentage gains in viewers (+18%, 2.26m from 1.92m) compared to the same week the year before. Television year-to-date, CBS THIS MORNING: SATURDAY is the only Saturday morning network broadcast posting gains in viewers (+8%, 2.11m from 1.95m) compared to last year.