via press release:
“CBS THIS MORNING” POSTS DOUBLE-DIGIT PERCENTAGE GAINS IN
ADULTS 25-54 (+13%) COMPARED TO LAST YEAR
“CBS THIS MORNING” CLOSES THE GAP WITH NBC BY 700,000 VIEWERS, WITH ABC BY 680,000 VIEWERS
For the week ending April 3, CBS THIS MORNING posted double-digit year-to-year percentage gains in adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, as well as gains in viewers (+6%, 3.36m from 3.17m). CBS THIS MORNING was the only network morning broadcast to post gains in either measure, according to Nielsen live plus same-day ratings.
Additionally, CBS THIS MORNING added +190,000 viewers, closing the viewership gap with NBC by 700,000 viewers and with ABC by 680,000 viewers.
Season-to-date, CBS THIS MORNING is the only network morning broadcast posting gains in viewers (+7%, 3.33m from 3.10m) compared to last year, and is also the only network morning broadcast maintaining its adults 25-54 rating (0.9/07).
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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