via press release:
“CBS THIS MORNING” POSTS GAINS IN VIEWERS COMPARED TO LAST YEAR
“CBS This Morning” Gains +180,000 Viewers Compared to Last Year
Television Year-To-Date, “CBS This Morning” Is The Only Network Morning Broadcast Posting Gains In Adults 25-54, The Demographic Most Important To Those Who Advertise In News, And Viewers Compared To Last Year
CBS THIS MORNING
CBS THIS MORNING posted gains among viewers (+6%, 3.11m from 2.93m) compared to a year ago for the week ending July 3. According to Nielsen live plus same-day ratings, CBS THIS MORNING added +180,000 viewers year-over-year, closing the viewership gap with NBC by more than 300,000 viewers.
Television year-to-date, CBS THIS MORNING is the only network morning news broadcast posting gains in adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, and viewers (+9%, 3.38m from 3.09m) compared to last year.
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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