800px-Cbsthismorninglogo

via press release:

“CBS THIS MORNING” POSTS GAINS IN VIEWERS COMPARED TO LAST YEAR

“CBS This Morning” Gains +180,000 Viewers Compared to Last Year

Television Year-To-Date, “CBS This Morning” Is The Only Network Morning Broadcast Posting Gains In Adults 25-54, The Demographic Most Important To Those Who Advertise In News, And Viewers Compared To Last Year

CBS THIS MORNING

           CBS THIS MORNING posted gains among viewers (+6%, 3.11m from 2.93m) compared to a year ago for the week ending July 3.  According to Nielsen live plus same-day ratings, CBS THIS MORNING added +180,000 viewers year-over-year, closing the viewership gap with NBC by more than 300,000 viewers.

Television year-to-date, CBS THIS MORNING is the only network morning news broadcast posting gains in adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, and viewers (+9%, 3.38m from 3.09m) compared to last year.  

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

# # #

Posted by:TV By The Numbers

blog comments powered by Disqus